Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

SmileCity Launches New TV Campaign

MEDIA RELEASE
6 December 2005

SmileCity Launches New TV Campaign
http://www.smilecity.co.nz/page.asp?go=tvcpreview

New Zealand’s number one online loyalty program is about to launch an advertising onslaught offline – during New Zealand’s popular TV programmes on TV3.

SmileCity is spending $500,000 to advertise for more members starting in this December. The TVC campaign aims to recruit even more members to add to its massive 110,000 New Zealand database.

In what could be a first in New Zealand, SmileCity will also email its members with a sneak preview of the TVC before it goes to air (see: http://www.smilecity.co.nz/page.asp?go=tvcpreview).

The SmileCity website grew dramatically in 2005. Its offers to members are coming thick and fast, from New Zealand’s telecommunications companies, through to retailers, to travel companies and airlines. Members enrol free of charge, and agree to receive email offers that can be refined to suit their socio-demographic profile. Members’ clickthroughs and purchases can then be measured and analysed in real time.

“SmileCity has grown and developed significantly in 2005,” says SmileCity spokesperson Jeff Glazer. “We now have 80 online retailers selling through the site, and our membership in New Zealand is very significant. We are stepping up to a whole new level, and the TVC will help us achieve that.”

SmileCity’s parent company EmailCash dominates the Australian online loyalty market, and the company has also developed the leading online loyalty program in Taiwan. In January the company will launch into the UK with a similar online product.

“The combination of our databases allows New Zealand companies, for example, to market directly to the world and measure the outcome. It’s a huge marketing benefit and it’s nearly instant,” Jeff comments. “These databases also allow online research and surveys to be conducted.”

This year, TV3’s Campbell Live program used SmileCity for online surveys during the election, while two political parties used it as part of their campaigns to promote their messages. The Electoral Commission also used SmileCity as part of its campaign spend, to reach voters online.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Testing And Decontamination: New Standard On Meth Residue

Standards New Zealand has today released NZS 8510:2017 Testing and decontamination of methamphetamine-contaminated properties ... More>>

ALSO:

Mince, Etc: US Food Poisoning Lawyer At Conference

As New Zealand chefs, food experts, and MPI debate what constitutes a cooked beef burger, leading US food safety litigator Bill Marler, who made his name prosecuting the burger company responsible for a major E. coli outbreak, is keynote speaker at the Food Integrity Conference. More>>

ALSO:

Petya: New Ransomware Campaign Hits Worldwide

A new ransomware campaign known as Petya is affecting computer networks using Microsoft Windows. It was first seen affecting systems in the Ukraine, but is quickly spreading across other computer networks in Europe. More>>

ALSO:

Skodafone Goneski: Sky TV, Vodafone Drop $3.44 Billion Merger Plan

Sky Network Television and Vodafone New Zealand have terminated their merger agreement which aimed to create the country's largest telecommunications and media group, and have withdrawn an appeal against the Commerce Commission's rejection of the plan. More>>

Quake Insurance: Reforms To EQC Act Announced

· Increasing the monetary cap from $100,000 (plus GST) to $150,000 (plus GST) for EQC building cover.
· Clarifying EQC land cover is for natural disaster damage that directly affects the insured residence or access to it... More>>

ALSO: