Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


SmileCity Launches New TV Campaign

MEDIA RELEASE
6 December 2005

SmileCity Launches New TV Campaign
http://www.smilecity.co.nz/page.asp?go=tvcpreview

New Zealand’s number one online loyalty program is about to launch an advertising onslaught offline – during New Zealand’s popular TV programmes on TV3.

SmileCity is spending $500,000 to advertise for more members starting in this December. The TVC campaign aims to recruit even more members to add to its massive 110,000 New Zealand database.

In what could be a first in New Zealand, SmileCity will also email its members with a sneak preview of the TVC before it goes to air (see: http://www.smilecity.co.nz/page.asp?go=tvcpreview).

The SmileCity website grew dramatically in 2005. Its offers to members are coming thick and fast, from New Zealand’s telecommunications companies, through to retailers, to travel companies and airlines. Members enrol free of charge, and agree to receive email offers that can be refined to suit their socio-demographic profile. Members’ clickthroughs and purchases can then be measured and analysed in real time.

“SmileCity has grown and developed significantly in 2005,” says SmileCity spokesperson Jeff Glazer. “We now have 80 online retailers selling through the site, and our membership in New Zealand is very significant. We are stepping up to a whole new level, and the TVC will help us achieve that.”

SmileCity’s parent company EmailCash dominates the Australian online loyalty market, and the company has also developed the leading online loyalty program in Taiwan. In January the company will launch into the UK with a similar online product.

“The combination of our databases allows New Zealand companies, for example, to market directly to the world and measure the outcome. It’s a huge marketing benefit and it’s nearly instant,” Jeff comments. “These databases also allow online research and surveys to be conducted.”

This year, TV3’s Campbell Live program used SmileCity for online surveys during the election, while two political parties used it as part of their campaigns to promote their messages. The Electoral Commission also used SmileCity as part of its campaign spend, to reach voters online.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Interest Rates: Wheeler Hikes OCR To 3% On Inflationary Pressures, Eyes Kiwi

Reserve Bank governor Graeme Wheeler lifted the official cash rate for the second time in as many months, saying non-tradable inflationary pressures were "becoming apparent" in an economy that’s picking up pace and he's watching the impact of a strong kiwi dollar on import prices. More>>

ALSO:

Scoop Business: Equity Crowd Funding Carries Risks, High Failure Rate

Equity crowd funding, which became legal in New Zealand this month, comes with a high risk of failure based on figures showing existing forays into social capital have a success rate of less than 50 percent, one new entrant says. More>>

ALSO:

Scoop Business: NZ Migration Rises To 11-Year High In March

The country gained a seasonally adjusted 3,800 net new migrants in March, the most since February 2003, said Statistics New Zealand. A net 400 people left for Australia in March, down from 600 in February, according to seasonally adjusted figures. More>>

ALSO:

Hugh Pavletich: New Zealand’s Bubble Economy Is Vulnerable

The recent Forbes e-edition article by Jesse Colombo assesses the New Zealand economy “ 12 Reasons Why New Zealand's Economic Bubble Will End In Disaster ”, seems to have created quite a stir, creating extensive media coverage in New Zealand. More>>

ALSO:

Thursday Market Close: Genesis Debut Sparks Energy Rally

New Zealand stock rose after shares in the partially privatised Genesis Energy soared as much as 18 percent in its debut listing on the NZX, buoying other listed energy companies in the process. Meridian Energy, MightyRiverPower, Contact Energy and TrustPower paced gains. More>>

ALSO:

Power Outages, Roads Close: Easter Storm Moving Down Country

The NZ Transport Agency says storm conditions at the start of the Easter break are making driving hazardous in Auckland and Northland and it advises people extreme care is needed on the regions’ state highways and roads... More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news