Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


SmileCity Launches New TV Campaign

MEDIA RELEASE
6 December 2005

SmileCity Launches New TV Campaign
http://www.smilecity.co.nz/page.asp?go=tvcpreview

New Zealand’s number one online loyalty program is about to launch an advertising onslaught offline – during New Zealand’s popular TV programmes on TV3.

SmileCity is spending $500,000 to advertise for more members starting in this December. The TVC campaign aims to recruit even more members to add to its massive 110,000 New Zealand database.

In what could be a first in New Zealand, SmileCity will also email its members with a sneak preview of the TVC before it goes to air (see: http://www.smilecity.co.nz/page.asp?go=tvcpreview).

The SmileCity website grew dramatically in 2005. Its offers to members are coming thick and fast, from New Zealand’s telecommunications companies, through to retailers, to travel companies and airlines. Members enrol free of charge, and agree to receive email offers that can be refined to suit their socio-demographic profile. Members’ clickthroughs and purchases can then be measured and analysed in real time.

“SmileCity has grown and developed significantly in 2005,” says SmileCity spokesperson Jeff Glazer. “We now have 80 online retailers selling through the site, and our membership in New Zealand is very significant. We are stepping up to a whole new level, and the TVC will help us achieve that.”

SmileCity’s parent company EmailCash dominates the Australian online loyalty market, and the company has also developed the leading online loyalty program in Taiwan. In January the company will launch into the UK with a similar online product.

“The combination of our databases allows New Zealand companies, for example, to market directly to the world and measure the outcome. It’s a huge marketing benefit and it’s nearly instant,” Jeff comments. “These databases also allow online research and surveys to be conducted.”

This year, TV3’s Campbell Live program used SmileCity for online surveys during the election, while two political parties used it as part of their campaigns to promote their messages. The Electoral Commission also used SmileCity as part of its campaign spend, to reach voters online.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Scoop Business: Productivity Commission To Look At Housing Land Supply

The Productivity Commission is to expand on its housing affordability report with an investigation into improving land supply and development capacity, particularly in areas with strong population growth. More>>

ALSO:

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news