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Corporates Spoilt for Choice With Sports Events

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Sporting events – with of course rugby at the top of the hit list – are popular inclusions on conference and incentive trips and pictured getting into the rugby spirit are (from left) Wayne Harris, GO Conference & Incentive Management general manager and some of his team Birke Karl, Keri Davis and Lynn Barlow.


Corporates Spoilt for Choice With Sports Events

Kiwis Revel in Range of Sports Fixtures for C&I Travel

AUCKLAND 15 DECEMBER 2005: Rugby mad Kiwis have always seized the opportunity to weave rugby games into conference and incentive programmes and are over the moon with both the 2007 and 2011 IRB Rugby World Cup events.

“New Zealanders don’t need much encouragement to incorporate sports events into conference and incentive programmes and of course the 2007 IRB Rugby World Cup in France and then the 2011 event in New Zealand are hot on the hit list,” says Wayne Harris, GO Conference & Incentive Management general manager. “If they’re going to a destination and can include a sports event they will, particularly if it’s rugby. The Bledisloe Cup in Sydney and the sevens rugby in Wellington and Hong Kong are highly sought after.”

The Grand Prix motor racing on the Gold Coast and V8s at Bathurst in NSW are popular fixtures and a particularly attractive sales incentive for motor trade industry staff.

“I’ve already got one group booked for the rugby in France in 2007 and they’ve been booked for a year. It’s a great incentive to offer staff and is sure to get commitment when it’s still quite a way off,” Mr Harris says.

“Clients are always looking for a memorable and unique incentive destination, which is becoming increasingly difficult in today’s ‘well travelled’ environment. France definitely offers this, it also appeals to spouses and gives the option for participants to spend more time in Europe afterwards.”

He says it will work in the reverse in 2011 when overseas incentive groups will be bringing groups into New Zealand to Rugby World Cup games.

“These travellers will be sophisticated high-end achievers in the top incentive tier, the perfect group to be bringing into New Zealand and showing what we have to offer – as well as rugby. They will be here for a destinational experience and not just to watch the rugby so it will definitely pay off for New Zealand as a destination,” Mr Harris says.

Rugby World Cup fever struck early for the GO Holidays Groups Sports & Events team in Auckland recently when it was announced that they had secured one of 25 spots worldwide as Official Travel Agent for the IRB Rugby World Cup 2007 to be held in France.

Belinda Paterson, GO Holidays Groups Sports & Events manager says the team is ‘absolutely thrilled’ with the appointment. It’s the second appointment from the IRB and they are looking forward to realising the sporting dreams of hundreds of Kiwi spectators by providing them with an excellent range of packages for France 2007.


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