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Re: One Day Sunscreen

December 16, 2005

Re: One Day Sunscreen

Statement from Craig Towers Managing Director NZ, Johnson & Johnson

Piz Buin 1 Day Long is a tested sun protection system. The technology behind this long lasting sun shielding sunscreen is backed by international independent research that demonstrates it works.

Research shows us that New Zealanders are among those who don’t re-apply sunscreen often enough nor do we put enough on. This is a well known fact and one that has been acknowledged by the New Zealand Cancer Society in its own news material.

Here at Johnson & Johnson we understand this issue and that is why Piz Buin 1 Day Long was developed. While Piz Buin is not encouraging people to spend up to 10 hours in the sun, it is reassuring to know that Piz Buin 1 Day Long has been tested and is proven to protect the skin for up to 10 hours without the need for reapplication.

This is welcome news for Kiwis as we are providing better protection for those who choose to spend or who are forced to spend more time outdoors.

Piz Buin is right behind responsible sun-care messages. We have undertaken a comprehensive communication programme, including sun care education, to help New Zealanders understand how the product works. We are happy to demonstrate the research backing the efficacy of this revolutionary sun protection technology to those who are interested.

The same information is available to the Cancer Society as we are keen to share our expertise for better sun care protection. Our research is also available to the Health Sponsorship Council and the Commerce Commission.

Piz Buin 1 Day Long is the ultimate low maintenance, high performance sun screen and is good news for Kiwis who spend more time in the sun than most.

Piz Buin created the first sunscreen product in the world and introduced SPF which is now a world wide standard. Piz Buin thoroughly researches and tests all its products and we have the facts and results to support all of our sun protection technology.

ENDS

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