Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Cards Promote 100% Pure New Zealand Campaign

NEW TELECOM PHONE CARDS PROMOTE 100% PURE NEW ZEALAND CAMPAIGN

Telecom has launched a series of chip payphone cards aimed at promoting New Zealand to tourists by using Tourism New Zealand’s 100% Pure New Zealand campaign.

About 500,000 new PhoneCards will be produced using the 100% Pure New Zealand imagery with the first cards going on sale this week.

Four card types will include $5, $10, $20 and $50 denominations which will feature four of the 100% Pure New Zealand campaign’s core images (Mt Cook, Lake Diamond, Hongi and Abel Tasman) along with the 100% Pure New Zealand branding.

Telecom Payphones Manager Lisa Wright said using the breathtaking imagery of New Zealand people and scenery from the campaign was a great way of promoting New Zealand and of encouraging tourists to spend more time in the country.

“Tourists are regular users of Telecom Payphones and calls by tourists back to their home countries make up about 45% of all minutes used from payphones every year,” Ms Wright said.

“By using the 100% Pure New Zealand image on the payphone cards, we can promote New Zealand not only to the tourists who are already here, but – by creating an attractive souvenir they can take home – to their families and friends overseas.”

George Hickton, Tourism New Zealand Chief Executive says that the phone cards are a great way of spreading the word about New Zealand. “Featuring the 100% Pure New Zealand marketing campaign on Telecom PhoneCards creates a connection for our visitors between the advertising they see in their home country, and the experience they have in New Zealand.”

“The 100% Pure New Zealand PhoneCard promotion also directs visitors to www.newzealand.com, and we hope that this will both encourage visitors to do more while they are in New Zealand, and to pass it on to their friends and family upon their return.”

The launch of these new chip PhoneCards has been timed for the busy summer season when there is a significant increase in the number of tourists using them, Ms Wright said.

Each year Telecom Payphones produces and sells over 1.2 million chip PhoneCards to their customers, comprising New Zealanders and visitors to our country.

The cards are used in payphones throughout New Zealand and service approximately 6 million payphone calls per year.

The cards are easily accessed and are sold in over 4,000 retail outlets including diaries, schools, motor camps, ski fields, shops and supermarkets.

A tracking system has been put in place by Tourism New Zealand to monitor the extra visits their website receives due to the PhoneCards.

ENDS


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news