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Lucire gets national distribution in US

12 January 2005

Lucire gets national distribution in US

'The world's fastest growing fashion magazine' might grow faster still

New York, January 12 (JY&A Media) International fashion magazine Lucire is preparing for its US edition, to be launched this quarter, and has successfully obtained national distribution for the title, according to its American collaborator, MAMi Media.

Lucire's distribution throughout the United States and selected Canadian markets will be handled by Comag, which represents other major fashion titles.

The United States is the third country to publish its own edition of Lucire, after New Zealand and Romania. In 1997, Lucire began as a dot com (at www.lucire.com), and last year was the first web site in the world to spawn international print editions.

The magazine's founding publisher, Jack Yan, says he is excited about the prospect of its American edition. In September 2005, Lucire announced its intention to publish an American edition, a fact that was well received by the New York fashion community. Mr Yan says that the American edition of Lucire will retain the same ideas of 'hope, global freedom and social responsibility that the original edition has.

'Although the New Zealand edition is the "home" one, we always felt that Lucire deserved to compete alongside other international fashion titles,' he says. 'New Zealand is actually one of the toughest magazine markets in the world, because of its high concentration of titles per capita. 'After 15 months in print, over eight years online, and being able to grow extra issues, we believe we have a product that America is going to love.

' Lucire US's first issue cover is photographed by Gray Scott, who has shot each Lucire New Zealand cover since October 2005.

Thanks to its US entry, the magazine is also available on Zinio (www.zinio.com).

ENDS

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