Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Major re-investment in Maori tourism business

Friday, 13 January 2006

Major re-investment in Maori tourism business

Te Puia, formerly known as the NZ Maori Arts and Crafts Institute, is re-investing in the future of the Whakarewarewa Geothermal Valley in Rotorua with the biggest ever private investment in Maori tourism in New Zealand.

This reflects the increased focus on promoting New Zealand’s indigenous roots to international visitors.

Resource consents have been approved and the construction of a new visitor centre, art gallery, carving and weaving schools and the development of new tourism products, such as an interactive virtual tour of the mud pools and geysers, is due to commence in April.

The visitor centre will feature extensive exterior carvings telling the story of the Whakarewarewa Valley. It is estimated the carvings will take a year to complete and will be created by the centre’s past and present students and master carvers.

Andrew Te Whaiti, CEO, Te Puia says: “The new development will position Te Puia as the Maori Cultural Centre of New Zealand.

“The challenge is to create an experience for visitors to see the world through the eyes of Maori and develop an understanding of our culture, arts and crafts by using a variety of media and sensory activities,” he says.

Te Puia is working closely with the Department of Conservation, Ministry of Tourism, Treasury, Tourism New Zealand, Office of Treaty Settlements, Rotorua District Council and the Historic Places Trust to ensure the development protects and enhances the natural environment of the Whakarewarewa Geothermal Valley and guarantees its sustainability as a world class tourism destination.

The site development follows the recent launch of several new cultural experiences which are already attracting visitors to Te Puia this summer.

State-of-the-art lighting has been installed in the valley to extend guided nature walks into the early evening and visitors can also enjoy an outdoor restaurant style banquet under the stars. The new nature track features interactive signage and viewing platforms are positioned at scenic spots along the route.

The Living Pa has been revitalised so that the site is brought alive and visitors can touch, smell and in some cases taste authentic demonstrations of how Maori used to live.

The art gallery is currently showing some of the finest examples of modern Maori carving and weaving with themes that tell the stories of the land in the surrounding Whakarewarewa Valley. A virtual display of Maori weaponry is also showcased.

George Hickton, CEO, Tourism New Zealand says: “Our indigenous Maori culture continues to thrive and Te Puia’s authentic tourism product is the sort of experience New Zealand’s international visitors are seeking.

"Te Puia is creating experiences for their visitors that not only deliver on the promise but challenge them to view the world slightly differently – to interact, learn and discover," he says.

Mayor of Rotorua, Kevin Winters, says: “Te Puia is an innovator in cultural tourism with more than half a million visitors a year.

“The new cultural experiences provide even greater insight into the stories of our people and gives each visitor a lasting impression of what Maori culture is,” he says.

A guardian of Maori culture and promoter of Maori arts and crafts, Te Puia is New Zealand’s Maori Cultural Centre.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news