Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Record Year Of Sales For Suzuki In New Zealand

17 January 2006

Record Year Of Sales For Suzuki In New Zealand

Record sales of new Suzuki cars and commercial vehicles in New Zealand for 2005 gave the Japanese franchise its best-ever year.

Registrations of new Suzuki vehicles increased by 97 percent compared to an overall increase of 4.7 percent for the total New Zealand motor vehicle market.

Suzuki automobile sales went from 1,332 in 2004 to 2,513 in 2005, reaching an all-time high for the brand.

At the same time, Suzuki increased its share of the new car market from 1.69 percent to 3.2 percent.

Demand for Suzuki was boosted by the phenomenal success of the all-new Swift five- door hatchback and new generation Grand Vitara. Both models were introduced during 2005.

Launched in February, the Swift soon became New Zealand's top-selling super-mini, with supplies unable to meet demand.

Last month the Swift was the fifth best selling model overall, while Suzuki ended the month as the sixth top motor vehicle franchise, ahead of Honda, Mitsubishi, Hyundai and Subaru.

The Swift was one of the most awarded new cars of 2005, earning accolades in Europe, Japan and New Zealand.

Although December is traditionally a quiet month for car sales, Suzuki bucked the trend by recording its second best month for 2005.

"Last month's strong sales not only capped off a strong year of sales growth for Suzuki but also underlined the increasing strength of the brand in New Zealand," said Tom Peck, General Manager of Marketing for Suzuki New Zealand Ltd.

Although the new Grand Vitara arrived late in 2005, it still impacted on the year results and is likely to stimulate yet more sales during 2006.

In November – the first full month of sales – the new Grand Vitara took the number two position in the highly competitive Sport Utility Vehicle market, and this sales strength continued in December.

A face lifted version of the compact Jimny four-wheel-drive with revised interior and new variable valve timing engine launched in 2005 and resulted in an almost doubling of sales for the model.

Sales of new Suzuki commercial vehicles increased 67 percent last year, with demand doubling for the 1.6-litre APV Carry van.

The New Zealand success story for Suzuki has been reflected internationally. In the United States of America Suzuki sales were up 11 percent in 2005 to a record 82,101.

Grand Vitara was the most popular Suzuki model in the USA, with sales up 78 percent over 2004, even though the new version did not go on sale there until September.

In Japan Suzuki's mini-car sales rose by 4.2 percent to 618,435 units which once again confirmed the make as the top brand in this market sector.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Voluntary Administration: Renaissance Brewing Up For Sale

Renaissance Brewing, the first local company to raise capital through equity crowdfunding, is up for sale after cash flow woes and product management issues led to the appointment of voluntary administrators. More>>


Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>


Media Mega Merger: Full Steam Ahead For Appeal

New Zealand's two largest news publishers have confirmed they are committed to pursuing their appeal against the Commerce Commission's rejection of the proposal to merge their operations. More>>

Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>


Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>