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Public Trust to sponsor new season of Close Up

Tuesday, January 17 2006

Public Trust and TVNZ are pleased to announce Public Trust as the new sponsor of New Zealand's leading current affairs programme, Close Up.

Broadcast each week night Close Up, hosted by Susan Wood and co-hosted by Mark Sainsbury, is the country's most watched current affairs show, with more than 500,000 viewers on average.

Pat Waite, Chief Executive of Public Trust says, "We are very pleased to have been able to secure the sponsorship of TV ONE's leading nightly current affairs programme. This will enable Public Trust to have much wider exposure of our brand during peak viewing hours. The campaign will help us reach more New Zealanders over time and achieve greater visibility of our brand, products and services."

Stephen Smith, TVNZ Assistant Chief Executive, is delighted to have the support of Public Trust for Close Up.

"This sponsorship shows the clear value of Close Up to advertisers. As New Zealand's pre-eminent current affairs programme, it is important that the sponsor reflects the status and credibility of such a key programme. For this reason Public Trust is an outstanding fit for Close Up."

The sponsorship between Public Trust and Close Up comprises the opening credit, one 15-second commercial to be run immediately after each programme, break titles and visual credits on any dedicated pre-recorded Close Up programme promotions. The advertising campaign is being created by Auckland-based agency, FCB.

The sponsorship begins on Monday, 23 January 2006 and runs for the first half of the year. The sponsorship does not impact the editorial process of Close Up in any way.

Working with New Zealanders for 133 years, Public Trust is New Zealand's largest and most enduring trustee organisation. Its services include Wills, enduring powers of attorney, estate administration, family trusts, pre-paid funeral trusts, education and inheritance trusts and charitable trusts, savings and investments, lending and insurance. In its corporate trustee role, Public Trust has over $12 billion of funds or assets under its supervision.

Public Trust has 35 customer centres; eight in the South Island and 27 in the North Island including seven in the greater Auckland region. See


January 2006


Key facts

- Public Trust was established in 1873 (133 years ago) to provide independent and reliable trustee services.

- Public Trust's Maori name is Te Tari Tiaki Iwi, which translates as "the department that takes care of people".

- Public Trust has 450 staff operating from 35 customer centres, throughout New Zealand. There are eight in the South Island and 27 in the North Island, including seven in the greater Auckland region.

- Of all the staff working in the trustee industry in New Zealand, approximately half are employed by Public Trust.

- Public Trust’s lawyers and advisors help more New Zealanders write their Will each year than anyone else

- Number of Wills held by Public Trust is over 330,000

- Number of Wills prepared each year: between 20,000 – 25,000.
Public Trust’s estate managers look after more estates than any other organisation – around 6,900 each year.

- We manage over 400 charitable trusts with a cumulative total of around $200 million in assets; these charitable trusts generate funding for interests as diverse as science, medicine, disability and agriculture.

- Public Trust manages more than 1,900 family trusts.

- Thirty New Zealand farms are actively managed by Public Trust, including Smedley Station – New Zealand’s largest training farm.

- Total loans to Public Trust customers: over $215 million.

- Public Trust manages nearly $2.5 billion in assets, including over $1.1 billion dollars in investment funds.

- Corporate Trustee Services is a division of Public Trust serving the corporate and business market. It has approximately NZ$12 billion under supervision.

- 339 private training establishments have signed to Public Trust’s Fee Protect service. Since launch, the service has protected the fees of 39,000 students, totalling over $160 million.

How can Public Trust help?
Whatever stage of life, Public Trust can help New Zealanders get their affairs in order. It helps people:
- Make a Will and an Enduring Power of Attorney - Plan for a comfortable retirement
- Buy their own home - Manage their affairs if they can’t manage alone
- Get their finances and taxes sorted - Plan ahead for their funeral and final costs
- Grow their wealth and protect it for the future - Carry out their last wishes
- Provide for their family and their education - Look after their estate and beneficiaries

Who owns Public Trust?
As a Crown Owned Entity, Public Trust is owned by New Zealanders. Its independence is guaranteed under the Public Trust Act 2001 which expressly requires it to act independently from direction by the Government in managing estates and trusts. Customer privacy and confidentiality is also assured. Public Trust is managed by a chief executive responsible to a board.

To contact Public Trust

For more information about Public Trust, either:
Freecall Public Trust Customer Help team: 0800 371 471
Visit the Public Trust website:

For information or help with the Wills Online service, please email:
or call 0800 783 946.

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