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NZ Businesses Snatch Up Free Pixels

NZ Businesses Snatch Up Free Pixels

Just one week in from its launch, New Zealand’s first pixel website has given away US$40,000 of advertising to New Zealand businesses after inviting online companies to grab their free space.

Dingdots’ creator and entrepreneur Robyn Kamira says the give-away was part of an ambitious strategy to “get the ball rolling” and it will get the New Zealand advertisers into position before next month’s launch schedule moves Dingdots from NZ to the rest of the world.

While the site follows hot on the heels of a well publicised UK pixel website Kamira says Dingdots improves on that basic approach by adding a number of features to get long term results for advertisers. “The common problem of getting visitors to return to websites is being addressed with Dingdots offering plenty of reasons to come back.”

The site offers cash prizes, games, shopping, kid safe places, site interaction, and ways to earn cash.

Advertiser Glenn Edley of the New Zealand Sales Institute says Dingdots’ creative nature fits with their organisation and they expect to generate a significant amount of traffic to their website. Fellow advertiser Denise Raymond from Creative Tourism NZ also expects increased traffic to their tourism portal and says Dingdots’ mosaic of website links is very appealing.

“Dingdots models itself on popular websites like EBay, Google and TradeMe,” says Kamira, and mimics some of the successful elements of New Zealand’s up and coming sites like Hells Pizza and Fishpond.

“Pixel advertising may very well have a similar impact to that of search engine Google”, says Kamira, “so it’s important that we pick up the challenge from this part of the world.”

A separate pixel webpage on Dingdots worth US $800,000 is also offering heavily discounted promotional space to voluntary and charity groups.

Kamira says future developments will include more interaction with visitors and incentives for them to buy from Dingdots’ advertisers.

Kamira advises the NZ Government on its digital strategy, owns two other internet-based businesses, and holds Board seats on various national and international technology groups.

Other info about Robyn Kamira – lives in Piha (West Auckland), business woman, IT consultant, single parent, one of the Founders of Society for Professional Maori Women in IT, …

[Quotes from other advertisers]

Bruce McIntyre, Director, Alpha Tours (Tokoroa, South Waikato)

1. The main reason I decided to accept the offer to advertise is to get my company name out there, but with that it is nice to be able to support local directory on line as well.

2. I expect quality links on the web which I am confident of at the moment.

Rahera Smith, Director, Call of the Earth (Japan)

1. The main reason I decided to accept the offer to advertise was to look for alternative ways to boost website traffic to our site.

2. I expect to see an increase in website hits.

3. Dingdots is an interesting way to advertise, so I'm keen to see the results over the next few months.


Note, stats are small because it is the start. They are a good benchmark to compare later.

Week 1: (as at Monday 23 Jan 6am)


250 plus advertisements so far

16 NZ organisations took free advertising

Total hits

Pages loaded after the first week total 1915 – i.e. pages looked at by visitors


295 unique visitors with 111 returning (so 38% return to the site)

81% visitors from New Zealand

17% visitors from United States

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