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Planning your next holiday?

Planning your next holiday?

AUCKLAND — While most New Zealanders have just recently returned from summer holiday breaks, it would appear that planning their next holiday is on the agenda. Below is a ranking of the top sites in the Travel Category within Market Intelligence, visited last week by the domestic market. This category includes many different types of travel sites, covering a wide variety of travel information sources.

Travel related services are some of the most popular purchases online, and well over 40% of internet users have investigated products online in this category in the last 2 months. Operators of travel related services were some of the first to take advantage of the opportunities afforded by eCommerce, and the category continues to grow in popularity. According to Nielsen//NetRatings Netwatch, the number of regular internet users accessing information about travel online has increased by 50% over the past year.

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