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Doom And Gloom – And Then There Is Hell

Doom And Gloom – And Then There Is Hell

With business confidence at an all time low, last year one kiwi brand stuck their forked tougue out at the flat economy – blew a big fat raspberry - and set the pizza industry on fire.

Setting a steep target of 20 new hell restaurants in 2005 Hell smashed the target one week before xmas when they opened their 51st restaurant.

This makes Hell Pizza New Zealand’s fastest growing pizza franchise, with 67% growth in the last twelve months (and 47 new restraurants in the last 3 years)!. Demons are busy working their tails off in Hell all over New Zealand, serving up over 10,000 pizzas on Friday night alone.

Innovative, competitive, and controversial, Hell Pizza has a fiery passion for providing Damned Fine Food, and has constantly pushed the boundaries since its beginnings in 1996. Hell Pizza has seen huge success and growth through their unique approach, genuine passion for pizza, and innovative guerrilla marketing and branding tactics. In a marketplace generally driven by price based marketing, Hell Pizza has taken the opposite approach and developed the brand based on quality, service, creativity, and passion for great pizza.

Hell Pizza are a true New Zealand success story. 666% NZ owned and operated and created, this is truly a David and Goliath story; the Kiwi company with a passion for pizza has taken on the multinational giants in a big way - and they aren’t showing any signs of letting up. Bring on 2006.

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