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Maori Concepts Used For Self Development Overseas

Maori Concepts Used For Self Development Overseas

Innovative Maori entrepreneur Hirini Reedy is generating a growing overseas client list by combining Maori concepts with modern life skills. Using internet technology, he is creating digital books and multimedia products that are downloaded over the internet. He explains,

“Most of my clients come from overseas such as USA, Europe, Germany, Italy, UK, Holland, Canada and Australia. My initial products revolved around integrating Maori warrior disciplines with self-development practices. This was what clients were attracted to. So I gave them what they wanted. Then I started to niche the information to serve different market needs. Management. Strategy. Marketing. Personal Protection. I don’t really target the NZ market cause we tend to undervalue our own information. So I have just concentrated on overseas markets at this stage. Now there are offers to do speaking tours, workshops and joint ventures overseas.

A former NZ Army officer who went through the elite military college Duntoon in Australia, Hirini believes in clarity and simplicity.

“Clients do not need to speak Maori to get the lesson of my teachings. They just want the essential how-to explanations, not all the other stuff that can confuse the core message. So I have really distilled what I believe are the essential truths without all the fluff. Many Maori concepts derive from a nature inspired logic. So it makes sense to people overseas.”

In New Zealand, Maori culture is still largely seen as a performing arts culture. Yet very little is known about using the Maori culture as a way of self development. Hirini explains.

“Within the Maori language, words have various meanings which can lead to greater insight. For example the word haka commonly means war dance. Yet the word Ha means breath. Ka means to ignite. The word Haka means ignite the breath. This broadens its possibilities from just being a war dance. For example I don’t emphasis too much the warrior hype of the haka. The aggression. The fierce energy. That is just a 5 minute performance. What about the other 23 hours 55 minutes of the day? How is the haka making you a better person? A better father or husband? It is about the sustained focussing of your energy rather than the quick flash. It is about transformation rather than performance ”.

Hirini believes that New Zealanders should grasp the potential of the Maori as a way of self development as well as nation-building.

“There is opportunity to cross-pollinate the spirituality of the Maori with the pragmatism of the Pakeha. Overseas people love this mix of the spiritual and the practical. When you combine the natural richness of the New Zealand landscape, you have a winning formula. Then add in the other cultures. Polynesian. Asian. Middle Eastern. This is where New Zealand can become a world leader in modern nation building. Weaving together all our various cultures, technologies, ideologies and ecologies to create a model nation for the rest of the world.”

In order to help to achieve this vision, Hirini plans to use his background in engineering and neuro-linguistics to develop innovative ideas.

"My key intention is to teach higher Maori principles using modern methods that combine multi-media, mobile and biofeedback technologies. I believe that education needs to teach our children the power of the mind-body-spirit using real life learning that engage all the senses. For example, calming the heartbeat down. Changing the brainwaves. Handling cultural differences. This is about empowering them to make a global difference."

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