Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Tourism NZ Increases Campaign as Growth Slows

Friday 3 February 2006

Media Release
for Immediate Release


Tourism New Zealand Increases Campaign as Growth Slows

Tourism New Zealand says it is investing additional resources into its key markets to keep New Zealand top of mind as the phenomenal growth the industry has been experiencing slows down.

Latest international visitor arrival figures released by Statistics New Zealand today show that the number of visitors coming to New Zealand in December 2005 decreased by 1.9% to just over 307 thousand.

Tourism New Zealand Chief Executive George Hickton says a number of global issues are contributing to the slow down in visitors to New Zealand.

“A slow down in the world economy, oil prices, the strong New Zealand dollar and an increase in spending by some of New Zealand’s main competitors are all impacting on visitors’ decision to come to this country,” he says.

Mr Hickton says the demand for long haul travel has also slowed down with travellers tempted by lower costs of short haul holidays due to the rapid increase in low cost airline activity in many parts of the world.

But he says with more challenges ahead it will be important to keep 100% Pure New Zealand in the minds of potential travellers and a $10 million dollar injection from government into key markets will help that happen.

“Some of our new initiatives include a $5million media campaign in US focusing on cable news channel CNN, Discovery Channel and Public Broadcasting. In Japan, a campaign next month will coincide with the launch of the new 100% Pure New Zealand translated website. And in the UK we will be wrapping another campaign around our new garden at the Chelsea Flower Show in London.”

The focus in Australia will be on higher spending visitors through two major food and wine events in Sydney and Melbourne and increased advertising in magazine, television and cinema.

“While we are retaining the very successful 100% Pure New Zealand campaign, we have to keep coming up with new and innovative ideas to keep ahead of the growing competition from destinations like Canada, South America and the Caribbean.”

Mr Hickton said New Zealand was not alone in experiencing a slow down in growth with Australia facing similar challenges.

International visitor arrivals to New Zealand for the year ended December 2005
Australia 116,250 down 1.8%
UK 43,050 down 3.1%
USA 24,550 remains the same as Dec 2004
Japan 14,475 minus 6.9%
Korea 10,725 up 2.1 %
China 11,775 up 12.9%


100% Pure Advertisements – images available for use on www.tourismnewzealand.com

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news