Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Txt is the Language of Luv 4 Kiwi Blokes


These days, sweet nothings are far more likely to be texted than whispered – and that suits the typical Kiwi bloke just fine.

Research conducted by Telecom in the lead-up to Valentines Day showed that text messaging has fundamentally changed how courtships play out, particularly among young people.

“Text messaging means guys can send little love messages to their girlfriends without being shamed in front of their mates,” says Telecom’s Head of Mobile Marketing, Kevin Bowler.

“Our research shows that many couples are sending upwards of 20 messages a day to each other, as the privacy of text allows the normally taciturn Kiwi male to share his feelings.”

According to Bowler, the most common message sent between couples is a quick “thinking of you” text, which is often kept and re-read like the olden-day love letter.

But alongside the rise of the text romance, comes a warning of a new phenomenon uncovered by the research - text cheating.

“Research subjects admitted to changing the names in their mobile phone address book, so that ‘Jane’ becomes ‘Jake’, for example,” says Bowler.

“Girlfriends won’t be suspicious of text messages arriving from ‘Jake’ – maybe until they read them and discover the ‘he’ is a ‘she’.”

Valentines Day is always a heavy text volume day for Telecom, and last year more than six million texts were sent.


© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news