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Txt is the Language of Luv 4 Kiwi Blokes


These days, sweet nothings are far more likely to be texted than whispered – and that suits the typical Kiwi bloke just fine.

Research conducted by Telecom in the lead-up to Valentines Day showed that text messaging has fundamentally changed how courtships play out, particularly among young people.

“Text messaging means guys can send little love messages to their girlfriends without being shamed in front of their mates,” says Telecom’s Head of Mobile Marketing, Kevin Bowler.

“Our research shows that many couples are sending upwards of 20 messages a day to each other, as the privacy of text allows the normally taciturn Kiwi male to share his feelings.”

According to Bowler, the most common message sent between couples is a quick “thinking of you” text, which is often kept and re-read like the olden-day love letter.

But alongside the rise of the text romance, comes a warning of a new phenomenon uncovered by the research - text cheating.

“Research subjects admitted to changing the names in their mobile phone address book, so that ‘Jane’ becomes ‘Jake’, for example,” says Bowler.

“Girlfriends won’t be suspicious of text messages arriving from ‘Jake’ – maybe until they read them and discover the ‘he’ is a ‘she’.”

Valentines Day is always a heavy text volume day for Telecom, and last year more than six million texts were sent.


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