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Another Record Year for Harcourts

17 February 2006

A record $15.5 billion in property sales last year, compared with $14 billion in 2004, sets the stage for Australasia’s fastest growing real estate group’s key focus areas this year; innovation, evolution and further growth, according to Harcourts International Ltd’s Managing Director, Mike Green.

Opening Harcourts’ annual two day Business Development Workshop for its Business Owners and Managers at the Gold Coast Marriott Hotel this week, Mr Green noted that the market indicators across Australia and New Zealand, such as low unemployment, low interest rates, a strong economy and steady immigration, should continue to see “a strong, if not spectacular,” market in the year ahead.

“This in turn presents huge opportunities to those real estate businesses set up with the systems and skills to find success, irrespective of market conditions,” Mr Green noted.

Looking ahead in line with the conference theme of ‘Revolution Evolution’, Mr Green announced that the first area of focus for Harcourts this year was growth. One key platform of growth was that of the brand across established and new markets in New Zealand, Australia and South East Asia, including China. Another was growth of the teams and businesses within the group, and finally, the growth of team members’ skills.

The second key area of focus for the group this year was to be ‘revolution’. Mr Green emphasized that client needs, wants and behaviours were constantly changing, and “change creates challenges so in order for Harcourts to remain leading edge in its products, systems and services, the group needed to be constantly innovative to stay ahead of those changes.”

The third key area was the continued ‘evolution’ of the organization and individuals within it. “We must continue to get better at what we do. If we are the most skilled and professional, delivering the very best service, we will achieve the very best results for our clients.” Mr Green said.


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