27 February 2006
Bank of New Zealand rewarded for strategic vision at 2005 New Zealand Direct Marketing Awards
A highly strategic approach to direct marketing has seen Bank of New Zealand win six awards at the 2005 New Zealand Direct Marketing Awards, announced in Auckland.
Bank of New Zealand won gold in the prestigious strategic vision category of the NEXUS awards for its leading Data Quality Programme, along with two silver awards for a Personal Banking Managed Group project, and bronze for its Business Right Account execution.
The Bank also won two bronze prizes in the RSVP section of the awards for its Perspex Cheque campaign.
Shona Bishop, Bank of New Zealand General Manager Marketing and Business Development, says the awards are recognition of excellence in a highly competitive marketing environment, and a great reward for a focus on customer data quality.
“Even the most creative direct marketing campaign will fail if customer data is flawed. With over one million customers, we view our customer data as an invaluable asset. From frontline staff to senior management, a focus on data quality is ingrained at the Bank. Our people are passionate about ‘getting it right first time’, which our research shows customers value highly,” she says.
“The results of our campaigns in the market have already demonstrated the success of this strategy with improved customer satisfaction and customer share of wallet, but it is nice to have recognition of the success of our work from the marketing profession’s experts,” Ms Bishop says.
The New Zealand Marketing Association’s annual NEXUS Awards recognize excellence in direct marketing infrastructure - the processes that go on behind the scenes to create campaigns. The companion RSVP awards are judged on strategy, creative, results and degree of difficulty in the business to business and business to customer marketing environments.