Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Bank of New Zealand rewarded for strategic vision

27 February 2006

Bank of New Zealand rewarded for strategic vision at 2005 New Zealand Direct Marketing Awards

A highly strategic approach to direct marketing has seen Bank of New Zealand win six awards at the 2005 New Zealand Direct Marketing Awards, announced in Auckland.

Bank of New Zealand won gold in the prestigious strategic vision category of the NEXUS awards for its leading Data Quality Programme, along with two silver awards for a Personal Banking Managed Group project, and bronze for its Business Right Account execution.

The Bank also won two bronze prizes in the RSVP section of the awards for its Perspex Cheque campaign.

Shona Bishop, Bank of New Zealand General Manager Marketing and Business Development, says the awards are recognition of excellence in a highly competitive marketing environment, and a great reward for a focus on customer data quality.

“Even the most creative direct marketing campaign will fail if customer data is flawed. With over one million customers, we view our customer data as an invaluable asset. From frontline staff to senior management, a focus on data quality is ingrained at the Bank. Our people are passionate about ‘getting it right first time’, which our research shows customers value highly,” she says.

“The results of our campaigns in the market have already demonstrated the success of this strategy with improved customer satisfaction and customer share of wallet, but it is nice to have recognition of the success of our work from the marketing profession’s experts,” Ms Bishop says.

The New Zealand Marketing Association’s annual NEXUS Awards recognize excellence in direct marketing infrastructure - the processes that go on behind the scenes to create campaigns. The companion RSVP awards are judged on strategy, creative, results and degree of difficulty in the business to business and business to customer marketing environments.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news