Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


ACP Media maintains leadership in magazine market

1 March, 2006

ACP Media maintains leadership in stable magazine market

ACP Media has maintained its industry leadership in a stable magazine market with an overall readership market share of 26.4%, figures released today show.

Nielsen Media Research National Readership Survey figures show that readership of ACP Media titles mirrored a steady market. ACP Media's magazines division posted a 1% increase versus the previous year, on the strength of some key titles.

In the highly competitive young women's market readership increases for Cleo (+5%), She (+6%), and Dolly (+11) were a key highlight. The latest release figure of 145,000 for NW, places it at more than twice the readership of competitor Who Weekly.

ACP Magazines' flagship title Woman's Day (+3%) also continued its strong performance since its relaunch in November 2004. Having grown its readership by 29,000 against the previous year, Woman's Day now boasts more readers than TV Guide in the weekly magazine sector.

"The results for Cleo, She, Dolly, NW and Woman's Day show that we're successfully reaching women of all ages, and that these titles continue to offer fresh and engaging content. The performance of Woman's Day is also a welcome endorsement of our strategy of actively investing in our products to meet consumers' and advertisers' needs," said Heith Mackay-Cruise, Chief Executive of ACP Media.

Other standout performances for ACP Magazines include parenting title Little Treasures (+9%), and the Air New Zealand Magazine (+13%), which once again posted a significant increase in readership, giving it a total gain of 46% or 84,000 new readers in just two years.

In ACP Media's Trader division, niche title Lifestyle Block was a star performer, with a 33% year-on-year increase taking its readership base to 57,000.

"Lifestyle Block is a great example of how powerful niche magazines are, and why we're constantly looking to grow our offering in this area. They respond to the needs of emerging markets by providing an ideal source of informative, relevant content to readers, and a perfect medium for advertisers to reach a well-defined target audience," said Mr. Mackay-Cruise.

Rounding out ACP Media's offering, the company's two property publications Property Press and Real Estate both showed increases, and now reach a combined readership of 659,000 people each week.

"The property magazines are a key resource for home buyers and the real estate industry alike, and again show the versatility of magazines as a medium."

ACP Media

ACP Media is New Zealand's leading magazine publisher. The company's Consumer Division publishes some of the country's most popular magazines, including Woman's Day, The Australian Women's Weekly and Next, and iconic titles such as Metro and North & South, as well as the new food magazine, Taste.
Trader Group's stable includes Auto Trader, Deals On Wheels, Motorcycle Trader & News, Trade-A-Boat and Buy Sell & Exchange, as well as a number of associated online services. ACP Media's Property Classifieds Division publishes a range of real estate advertising titles including Property Press and Real Estate magazines and websites.

ACP Media operates a national distribution network through its subsidiary Netlink, which distributes publications to retailers across the country. ACP Media is a subsidiary of ACP Magazines Limited, a division of Publishing and Broadcasting Limited.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news