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Sony Ericsson introduces first Cyber-shot™ phone

Sony Ericsson introduces K800 – the first Cyber-shot™ phone – a highly capable mobile phone with full digital camera functionality.

28 February 2006, London – Sony Ericsson takes digital imaging in camera phones to new heights today with the launch of the K800 phone. K800 is the first phone to carry the Cyber-shot™ brand, a true mark of imaging quality.

It’s a highly capable mobile phone with integrated 3.2 Megapixel Autofocus digital camera, Xenon flash and BestPic™ - Sony Ericsson’s unique imaging technology that allows you to capture the best frame of a moving target.

K800 combines advanced image capture capabilities with high speed data transfer, making them perfect tools for shooting and sharing high quality pictures and videos. K800 is a dual-mode UMTS/GPRS phone for operation on Vodafone’s 3G network and will be available from mid year 2006.

“There are real advantages in having a fully-spec’d digital camera in a mobile phone”, says Dave Georgetti, General Manager, Sony Ericsson NZ. “We’re used to carrying a phone everywhere, yet for many, our camera comes out only for holidays and weddings. It’s amazing the pictures you capture when you always have a camera to hand. And you’re always connected to a network to send those high res’ images at the touch of a button.”

"With the Cyber-shot™ phone we aim to create a new lifestyle of ‘imaging communication’ by combining Sony Ericsson’s unique mobile applications and Sony digital imaging technologies,” said Rikko Sakaguchi, Senior Vice President, Product and Application Planning, Sony Ericsson. "Our aim has always been to innovate and create new values for the mobile life, and with the Cyber-shot™ phone we will enable anyone to enjoy an entirely new level of communication –taking quality pictures of anything, anytime and anywhere, and sharing their precious moments with others."

The handsets have a classic Sony Ericsson dual front phone design. Turn the phones horizontally and you have a digital still camera. Simply slide the active lens cover downwards and a user interface similar to that of a Cyber-shot™ camera automatically appears.

The superb imaging technology within the K800 delivers high resolution, sharp, crisp images every time thanks to added features more common to standalone cameras. 3.2 Megapixel resolution with Auto Focus is just the start. The camera in K800 has a Xenon flash that gives sharp and colourful pictures even in the dark, with red-eye reduction included. Also, the image stabilizer function compensates for the small hand movements that can make pictures blurred.

A completely new feature developed by Sony Ericsson is BestPic™, which ensures that don’t miss the ideal frame with a moving image. Press the shutter button once and get 9 full quality 3.2 megapixel pictures to choose from in a time sequence – 4 pictures before and 4 pictures after the actual image you captured. All 9 pictures are displayed as icons on the display. Simply scroll backwards and forwards through the 9 images and save the ones you like best.

The K800 offers full support for a complete digital imaging lifestyle. Printing is possible without the need for a PC thanks to PictBridge™, a feature that transfers pictures directly to a printer by using a USB cable. Storing and managing image files on your PC are made easy with the supplied Adobe software, and the phones are among the first to feature fully integrated Picture Blogging. Blogging is growing exponentially as a way of sharing personal experiences with words and images, and Picture Blogging in K800 allows users to create and update personal blogs directly from the phone in just a few clicks.

Business users will find the K800 a valuable work tool while out of the office. Full HTML browsing with RSS feeds and Google Search give you high-speed, graphic-rich Internet use. Support for standard push email and a connectivity suite comprising Bluetooth® 2.0, USB 2.0 and Memory Stick Micro™ (M2™) means that keeping in touch is effortless. A complete entertainment package including music player, 3D gaming and an RDS FM radio are also provided for business downtime or relaxation.

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