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Philip O’Neill to head WHYBIN\TBWA Melbourne


Philip O’Neill to head WHYBIN\TBWA Melbourne

Continuing the recent trend of New Zealanders taking up key positions in the Australian advertising business, Whybin\TBWA announced today that Philip O’Neill, currently General Manager of Whybin\TBWA New Zealand, will assume the role of Managing Director, Whybin\TBWA Melbourne.

Prior to joining Whybin\TBWA last year, O’Neill was Managing Director of M&C Saatchi New Zealand.

“Philip is an outstanding advertising man, and in the short time he’s been with the group he has demonstrated that he has what it takes to lead our Melbourne office. Increasingly we are operating as one brand across three offices reflecting the importance of Australasia to our clients”, said David Walden, CEO Whybin\TBWA New Zealand.

The Melbourne office is the largest of the three offices in Australia and New Zealand including Sydney and Auckland. It has a blue-chip client list including TBWA\’s largest international client, Nissan.

“It is a reflection of the strength of the New Zealand operation that Philip has been chosen for this key role,” continued David Walden.

“This is an irresistible opportunity,” said Philip O’Neil.

“The TBWA\ network is the best in the world. Melbourne is a city I’ve always loved. And I get to team up with Scott Whybin and a world-class creative department.


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