Travel Network Converts Online Viewers to Customers
20th March 2006
Travel Industry E-marketing Network Converts Online Viewers to Customers
Almost 60 per cent of viewers who saw PREVU Corporation’s online video of hotels and resorts were convinced by the video to book at an Australasian hotel, according to new research.
An online study developed by Auckland-based PREVU Corporation in partnership with global brands such as Outrigger Hotels and Resorts found that the multi-media experience is converting significant numbers of viewers into paying guests.
PREVU managing director, Peter Tanner explained: `We found that among the spread of viewers worldwide the preferred media of choice is video, which demonstrates that the use of broadband is making e-marketing a very real effective sales tool. We wanted to ask these online viewers about their multi-media experience with us and found that a growing number, having watched a video, decided to book with that hotel. We’re pretty excited because it confirms what we believe about the high level return on investment e-marketing provides.’
More than 1.2
million online video viewers used PREVU Corporation’s travel
industry e-marketing network during the 12 months to 31 Jan
2006. The New Zealand born company is seeking $1 million in
development capital to fund the next stage in establishing
its global coverage.
PREVU Corporation entered into a strategic alliance with Florida-based ICE Portal last year. ICE Portal is the leading US-based producer and distributor of multi-media content for the travel industry. Its content is used by some of the world’s leading online travel brands including Orbitz, CheapTickets.com, Priceline, Pleasant Holidays, Lastminute, Mark Travel and World Choice Travel.
About the PREVU Corporation
Since its beginnings in 1992 the business has grown into Asia Pacific’s largest multimedia specialist providing online media solutions for travel industry customers around the globe. PREVU Corporation specialises in enhancing websites with the use of its multimedia products. Its extensive global distribution arm offers tourism operators a unique one stop solution for production, hosting and distribution services.
About ICE Portal
ICE Portal specializes in production, management and delivery of moving content, such as virtual tours, streaming videos and flash, in multiple languages. This enhanced content has become more important in a world with broadband users connecting to the Internet every day. The ICE (Internet Content Exchange) Portal was designed from the ground up using proprietary technology to allow tremendous flexibility of both supplier and distributors to exchange content. All the formatting, branding and sizing is done by ICE Portal, which provides hotels with valuable performance reports that track every client click. Hoteliers using ICE Portal will know what content was viewed, on which Web sites, the number of e-mail requests generated from each Web site, the most viewed images and more. For more information, visit www.iceportal.com.