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Online direction of Chch Airport seen as opportunity

THURSDAY 23rd MARCH 2006

Online direction of Christchurch Airport seen as opportunity

The latest online travel industry report by analysts Hitwise notes that airport websites such as Christchurch International Airport Ltd's offer a valuable marketing opportunity for potential affiliates.

Hitwise used CIAL's website and its marketing relationship with key travel industry site Zuji as an example of a leading edge of travel industry website trend, and noted the usability features with CIAL's useful links providing the best access to tourism services for travellers.

As well as its partnership with Zuji, the airport company's several websites including travelinfo.co.nz and skidealsnz.com offer a full range of travel and experience packages, in partnership with affiliates.

Glenn Wedlock, Marketing and Communications Manager, said that "the success of these websites will be ultimately beneficial for the Canterbury region as awareness increases of these websites and of flying through Christchurch – 'the Gateway to the Best of the South Island'".

ENDS

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