Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Fusion Wins Over Britain’s Biggest Auto Store

Fusion Wins Over Britain’s Biggest Auto Store

Billion Dollar Retailer Places Million Dollar Order With Kiwi Electronics Brand

March 29 2006, Auckland, New Zealand: Fusion Electronics Ltd, the New Zealand-based consumer audio and electronics company, announced today that they have secured a further major sales and distribution deal with Halford’s, leading UK car accessories retailer. The deal will see Fusion’s car audio range made available throughout the United Kingdom, with an initial sales order in excess of $NZ1 million.

Fusion Electronics was established in 1998 in West Auckland. With a focus on a high performance, high quality range of amps, subwoofers and speakers, Fusion has achieved rapid global expansion in recent years, and the company has built significant brand presence in the lucrative UK market.

Halfords is the UK’s biggest retailer of car enhancement and maintenance products, with annual sales in excess of $NZ 1 Billion through more than 400 stores. The UK car enhancement market is valued at more than £850m and is growing of than 7% a year, largely led by increased sales in in-car entertainment and technology.

Today’s announcement is the latest development in a 2 year relationship between Fusion and Halfords, and was concluded when Fusion’s UK marketing team presented the about to be released 2006 car audio range. The deal means Fusion will achieve distribution in approximately 400 stores through England. An initial sales order of $NZ 1.1 million has been placed

“We are absolutely delighted with this million dollar vote of confidence that Halford’s have placed in our new car audio range” said Fusion Marketing Director Stefan Lecchi. “Halfords have been a key partner in the UK market for the last 2 years, and they are the experts in car audio retail. When they saw our new range they immediately saw its market potential”.

Fusion will officially launch the new range of Encounter, Powerplant and NV series amps, subwoofers and speakers at the Car+Sound show in Sinshiem, Germany in April.


© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news