Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Maori Television Appoints New Marketing Manager

Publicity Release
Thursday March 30 2006

Maori Television Appoints New Marketing Manager

Maori Television has appointed Mark Gosnell to the position of Marketing Manager.

The role involves the implementation of marketing strategies that promote brand awareness, attract viewers and build a loyal audience as well as the development of strategic brand and programming advertising campaigns that reach existing and potential viewers.

Gosnell has worked in sales and marketing for more than 12 years and has a broad range of experience from ground-floor sales and merchandising to marketing and category management.

He has spent more than six years in retail and business-to-business sales management, and has led a team of 28 in a retail environment as well as managing a team of nine sales agents based throughout the country.

He developed and implemented marketing strategies for the Westpac small business segment that led to increased awareness, preference, satisfaction and market share. He also led a project team for the launch of the Farmers’ website and developed a new channel branded as Farmers Direct.

Maori Television General Manager of Sales and Marketing, Sonya Haggie, says the channel must continue to broaden its audience and provide programming that offers something for everyone.

“Informing existing and potential viewers is recognised as a key component to promoting programmes and initiatives that will broaden our audience base,” Haggie says.

“As our new Marketing Manager, Mark Gosnell will be instrumental in implementing marketing, advertising and publicity strategies that will raise awareness amongst current and new audiences.”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>

ALSO:

Results:

Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news