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2006 CAANZ Media Awards Results

2006 CAANZ Media Awards Results


The 2006 CAANZ Media Awards has seen OMD walk away with the coveted ‘Best in Show’ award for its “Get Sponsored by Coruba” campaign and Starcom named “Agency of the Year”.

The awards, held last night at Auckland’s Sky City, acknowledge and reward the best strategic insights in the media industry.

This year saw a record number of entries –150, up from 116 in 2005. New categories were also introduced – including “Best Long Term Strategic Campaign”, “Best Response Driven Campaign” and “Media Brand of the Year”. The 2006 Awards also saw a revamped judging process involving 51 of the industry’s top communications and marketing experts.

The judges chose OMD’s Coruba campaign as “Best in Show” because, “the entry identified real consumer insights appropriate to the issues being faced by the brand. OMD came up with a totally fresh idea that was clearly outside normal industry thinking.”

Overall the campaign won 5 gold awards on the night including “Best Use of Research and Consumer Insight” and “Best Use of Sponsorship”.

Commenting on Starcom’s win as ‘Best Agency of the Year” the judges said the agency was clearly investing today for future development and growth in their media business. They said the entry showed a strong financial performance, achieved during a period of major expansion within the agency.

In all 17 gold medals and 18 silver medals were awarded on the night. The full list of winners is as follows.

Gold Awards:
- Best in Show – OMD (for The Rum Company “Get Sponsored by Coruba”)
- Media Agency of the Year – Starcom NZ (“Starcom –Leading the Market in Consumer Engagement”)
- Best Media Sales Proposal of the Year – CanWest TVWorks (for Telecom NZ Limited “Telecom Mobile RPS027”)
- Best Use of Television – FCB (for NZ Herald “The New Zealand Herald – Get the Full Story”)
- Best Use of Radio – Clemenger BBDO (for ACC “Drive to the Conditions”)
- Best Use of Radio – Media Wise (for Reckitt Benckiser “Aerogard – Sunny Days”)
- Best Use of Out of Home – The Media Palace (for Nokia “6680 Video Calling”)
- Best Use of Press – Optimedia (for Goodman Fielder “The Launch of Mackenzie High Country Bread”)
- Best Response Driven Campaign - OMD (for The Rum Company “Get Sponsored by Coruba”)
- Best Use of a Small Budget – OMD (for Beiersdorf New Zealand “NIVEA Lip CareGloss and Shine”)
- Best Use of Sponsorship – spark (for Persil (Unilever Australasia) “Persil Dirt is Good”)
- Best Use of Sponsorship – OMD (for The Rum Company “Get Sponsored by Coruba”)
- Best Long Term Strategic Campaign – Starcom NZ (for Retirement Commission “sorted.org.nz”)
- Best Mixed Media Campaign (Youth/Young Adult) – OMD (for Beiersdorf New Zealand “NIVEA Lip CareGloss and Shine”)
- Best Mixed Media Campaign (Youth/Young Adult) TOUCH/CAST (for Telecom NZ Limited “RPS027”)
- Best Mixed Media Campaign (Youth/Young Adult) - OMD (for The Rum Company “Get Sponsored by Coruba”)
- Best Use of Research & Consumer Insight – OMD (for The Rum Company “Get Sponsored by Coruba”)

Silver Awards
- Media Brand of the Year – Fairfax Network
- Best Use of Radio – OMD (for McDonald’s “Running Late? - McDonald’s Breakfast”)
- Best Use of Television – TOUCH/CAST (for Telecom NZ Limited “RPS027”)
- Best Use of Out of Home – Media Wise (for Cadbury Confectionery Ltd “Wouldn’t it be nice NZ”)
- Best Use of Out of Home – Media Wise (for Reckitt Benckiser “Louie’s Campaign”)
- Best Use of Magazines – The Media Palace (for Coca-Cola Amatil “L&P Water Bombs”)
- Best Use of Press – Smack Communications (for Coca-Cola Oceania “Aquashot Opportunities Are Everywhere”)
- Best Use of Interactive – Clemenger BBDO (for ACC “Survival of the Phatest”)
- Best Use of a Small Budget – Starcom NZ (for Telecom NZ Limited “Telecom Yabba”)
- Best Use of Sponsorship –Media Wise (for Cadbury Confectionery Ltd “Cadbury Dream Model Search”)
- Best Use of Sponsorship –TOUCH/CAST (for Telecom NZ Limited “Push The Button”)
- Best Response Driven Campaign – MediaOnline/Colenso BBDO (for Air New Zealand “Xtra Travel Sponsorship”)
- Best Mixed Media Campaign (Youth/Young Adult) – Starcom NZ (for Telecom NZ Limited “Telecom Video Clips”)
- Best Mixed Media Campaign (Youth/Young Adult) - Smack Communications (for Coca-Cola Amatil “Coca-Cola Raspberry Launch in NZ, First in the World”)
- Best Mixed Media Campaign (Youth/Young Adult) - The Media Palace (for Coca-Cola Amatil “L&P “World Famous” Relaunch”)
- Best Smart Media Idea (Stunt/One Off) - Smack Communications (Coca-Cola Oceania “Coca-Cola Oceania”)
- Best Smart Media Idea (Stunt/One Off) - Starcom NZ (for Telecom NZ Ltd - 99c Sunday Calling Special”)
- Best Smart idea (stunt/One Off) - The Media Palace (for Coca-Cola Amatil “L&P Water Bombs”)

For case studies of winning campaigns visit www.caanz.co.nz

CAANZ is the national body representing New Zealand’s advertising and communications agencies.

ENDS

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