CAANZ Media Award for Media Brand of the Year
3 April 2006
Fairfax Wins CAANZ Media Award for Media Brand of the Year
Fairfax Network, the in-house advertising network of Fairfax Media won the ‘Media Brand of the Year’ category* at the CAANZ Media Awards last Thursday.
The new brand identity was developed in 2005 to position ‘Fairfax Network’ as providing one point of expert contact for advertising with over 80 Fairfax Media publications.
“Talk to Fairfax. Talk to New Zealand” was the tagline created to emphasise Fairfax Media as being New Zealand’s largest publishing group with combined circulation of over 2.5millon and 84.3% readership across the country of all people 15 years+.
Joan Withers, Chief Executive Officer of Fairfax Media says, “Since the Fairfax Network brand was launched, it has become synonymous with advertising creativity, strategic thinking and media efficiency and accountability. This award win is yet another sign that Fairfax Media is a leading New Zealand company.”
CAANZ judges commented that the Fairfax Network had demonstrated a clear understanding of business challenges and developed a number of initiatives to change their position in the market. This was underpinned by an extensive programme of sponsorship and events to promote the Fairfax Network to the wider advertising and marketing community.
*Fairfax Network received a silver award in the ‘Media Brand of the Year’category which was the top prize awarded.