Radio Audience Measurement Survey 1/2006
13th April 2006
Nationwide Commercial Radio Audience Measurement Survey 1/2006
The first round of the 2006 Commercial Radio Audience Measurement Surveys conducted by Research International was released today at noon.
The nationwide audience figures are based on the combination of the five main centres surveyed during February and March this year and the remaining eight areas surveyed during September and October 2005.
Department of Statistics Census 2001 data indicates that there are approximately 2,464,400 people aged ten years and over in the thirteen main centres used for the Commercial Radio Audience Measurement Survey. Of these 2,464,400 people, 84.5% listen to a commercial radio station at some time during the week. On average, each person aged 10 years and over listens to commercial radio for 19 hours and 50 minutes each week.
The survey, conducted over 6 weeks and sampling 17,013 people aged 10 years and over has found that the network with the most listeners each week is still Newstalk ZB, with 423,100 different people tuning in each week. The Edge network retains second place with 409,800 listeners, followed by Classic Hits network maintaining a third placing with 383,100 listeners. The Rock holds onto fourth place this survey round with 351,200 different listeners each week, followed by the ZM network moving up to fifth position with 349,800 different listeners each week.
The network with the highest share of commercial radio listening in New Zealand continues to be the Newstalk ZB network with a 12.6% share of the commercial radio listening. The second placed network is now The Rock with a 10.2% share of commercial radio listening, closely followed by Classic Hits network with a 10.0% share. The Edge network holds onto fourth placing with a 7.7% share. More FM network follows close behind with a fifth place ranking of 7.6% of nationwide commercial radio listening.
Breakfast results (Mon-Fri 6am-9am) show the Newstalk ZB network continuing to hold the highest national share, with 17.2% of the commercial radio breakfast market, followed by the Classic Hits network with a 10.2% share. Third placing is equally shared by The Rock and More FM networks with an 8.9% share each at breakfast. Fifth position is held by The Edge network with an 8.0% share of the nationwide commercial radio breakfast market.
The margin of error on these results is „b0.75%
Further details of the survey and results for all subscribing commercial radio stations in each market in the Official Commercial Radio Audience Measurement Survey can be found at www.radios.co.nz