Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


2000 sq-metre Dick Smith Electronics PowerHouse

Dick Smith Electronics is about to throw the switch on a new era of consumer electronics retailing in New Zealand.

The 2000 square-metre Dick Smith Electronics PowerHouse consumer electronics mega store will be officially opened in Manukau city this weekend by the acting mayor, Councillor Anne Candy.

The company's New Zealand general manager, Stu Meadows, says that it is a significant step for the company in New Zealand.

"The Dick Smith Electronics PowerHouse stores are quite different from our standard stores," he said.

"Traditionally, we have been about supplying technology and electronics equipment to trade and home users, but technology and home entertainment are rapidly converging and we've identified a real opportunity in the market to bring these products together under one roof."

Products include high-end entertainment equipment, including televisions, media centres, stereos, car audio systems and gaming; digital cameras and a printing service; computers and telephone technology; and small home appliances.

The concept has already proved popular in Australia, with 18 Dick Smith Electronics PowerHouse stores now operating.

Mr Meadows said that the New Zealand market was tested in Hamilton first.

"We opened in May 2004, but within a year it was obvious that we needed to nearly double the trading area, and we opened the expanded store in August last year. At the same time, we started looking for suitable sites in other areas," he said.

Manukau was chosen for the second store because it is the largest and fastest growing city in the country, and a suitable site with good parking was available close to the city centre. Other stores will follow.

Dick Smith Electronics has 52 company stores in New Zealand, and 13 authorised distributors.

About Dick Smith Electronics PowerHouse:

• Dick Smith Electronics PowerHouse mega-stores are about converging electronics and entertainment technology. They specialise in helping people to adapt and integrate latest technologies to improve their lives. • There are 18 PowerHouse stores operating in Australia.

• New Zealand's first Dick Smith Electronics PowerHouse opened in Hamilton in May 2004. In August 2005, the floor area of the Hamilton store was increased from 1200 square metres to 2000 square metres.

• The Manukau store is the second to open in New Zealand, with a floor area of 2000 square metres and a staff of 47. The store is at 5 Ronwood Ave, near the Manukau city centre.

• Products range from 50-inch televisions to small home appliances and everything in between.

• PowerHouse stores offer "total product solutions", from selling digital cameras to a digital photo printing service, from high-end entertainment systems and car audio systems to the movies and music to play on them.

• PowerHouse employs specialist staff to help customers choose and use the best technology for them, and the PowerHouse Power Squad will install and integrate all equipment.

• Customers are encouraged to try technology for themselves. Features of DSE PowerHouse stores include sound lounges, extensive gaming areas and the ability to test new technologies like Voip telephony.

Ends


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Onetai Station: Overseas Investment Office Puts Ceol & Muir On Notice

The Overseas Investment Office (OIO) has issued a formal warning to Ceol & Muir and its owners, Argentinian brothers Rafael and Federico Grozovsky, for failing to provide complete and accurate information when they applied to buy Onetai Station in 2013. More>>

ALSO:

Tomorrow, The UN: Feds President Takes Reins At World Farming Body

Federated Farmers president Dr William Rolleston has been appointed acting president of the World Farmers’ Organisation (WFO) at a meeting in Geneva overnight. More>>

ALSO:

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news