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The Mother Store - E-Tail Entrepreneurs

2006 - For Immediate Release

The Mother Store - E-Tail Entrepreneurs

Just a click away – “E-tailing was the obvious platform for The Mother Store”, says Co-founder Michelle Cheevers of the locally grown, brilliant new concept store that has pioneered shopping for pregnancy in a way not previously seen in New Zealand.

The Mother Store website, has created the complete location for women to find products specific for conception, pregnancy and birth. “Our customers love our unique mother focused concept, the fact that we cater for every stage and our special touches!” says Co-founder Sandra Renner. Their spectacular 50% customer return rate is a telling sign that customers are thrilled with The Mother Store experience.

Growth has seen expansion in their gift range, which is impressing corporate clients who are delighted at the wonderful convenience when buying for staff going on maternity leave. “The Mother Store’s comprehensive array of products is creating quite a sensation”, says Michelle, “We are so much more than a tub of stretchmark cream!”.

A surprising new concept for many, The Mother Store’s customers are enjoying easy on-line access to products as obvious as pregnancy tests through to innovative self-levelling drink holders for prams – so you don’t spill a drop of that morning latte! “Our all time favourite is de-alcoholised wine, the Brut Cuvée bubbly was the perfect new product to launch in celebration of our successful first year in business”, says Sandra.

Todays women are ‘web-savvy’ and are enjoying making smart, informed decisions on-line at with regards to their body and planning their baby – The Mother Store is more than a website for women – it’s a haven!


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