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New Zealand’s Top Young Creatives Announced

28 April 2006

New Zealand’s Top Young Creatives Announced

Scott Maddox (Art Director) and Fraser Grant (Copywriter) from Colenso BBDO in Auckland have won the 2006 Fairfax Young Creative of the Year Competition.

The winning team will attend the Cannes Lions 53rd International Advertising Festival in France in June, courtesy of Fairfax, where they will have the opportunity to showcase their talent against competing agencies from across the world, for a sought after Cannes Lion – the highest creative accolade in the world.

Joan Withers, Chief Executive Officer of Fairfax, says “The competition drew a fantastic response of 43 team entries and demonstrates the extraordinary creative talent that we have available to us in New Zealand.

“Fairfax has now proudly sponsored Young Creatives at Cannes for two years and is committed to the creative industry in New Zealand. It will be an honour for the winning New Zealand team to be at this internationally recognised event and compete against agencies from 30 different countries.”

Teams entering the competition had to comprise an art direction and a copywriter. They had exactly two weeks to combine creativity and leadership skills to develop a print advertisement. The results were impressive.

The judges of the competition were Michael Prentice, Strategic Director at MTC, who is also a member of the Media Jury for Cannes Lions 2006, and Matty Burton, Creative Group Head at Saatchi & Saatchi, who is on the Direct Jury at Cannes this year and Sandra King, Group Sales and Marketing Manager of Fairfax.

Anthea Goodrick and Kimberley Davidson from Clemenger BBDO in Wellington; and Rosita Rawnsley-Mason and Stacey Lee, from Saatchi & Saatchi in Auckland were announced as the runners up.

For a more detailed project brief go to: www.stuff.co.nz/youngcreative

ENDS

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