Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Auto Trader and Nissan Shift Online

PRESS RELEASE
Monday, 8 May 2006

Auto Trader and Nissan Shift Online

Trader Group and Nissan New Zealand have formed a marketing partnership to drive Nissan car sales online. Trader Group will power the used search functions on Nissan’s corporate website. Nissan’s approved dealers’ stock will now appear online on the Nissan.co.nz site and the biggest vehicle site in New Zealand, autotrader.co.nz.

The marketing partnership presents an extremely powerful tool for Nissan. Over 107,000 [1] serious buyers use autotrader.co.nz every month.

“Nissan NZ has recognised our customers want to be able to search Nissan used cars for sale through our corporate website and that we can raise further quality enquires for our dealer network by using the autotrader.co.nz marketing channel.” says Damien Smyth Sales and Marketing
Co-ordinator of Nissan New Zealand.

Trader Group will be providing the service of capturing approved Nissan vehicles for sale nationwide, displaying and marketing them online to serious quality buyers.

“We are adding another dimension to Nissan’s marketing mix by offering them an on-line one stop solution to retail their cars”, says Trader Group General Manager Lee Williams. “Autotrader.co.nz enables dealers to easily market their cars with multiple photos and full text descriptions to a serious buying audience across multiple sales channels”.

Williams continues ‘with over 50,000 vehicles for sale from genuine dealers and private sellers the autotrader.co.nz has extensive research information and reviews to enable buyers to be confident in their buying decisions. We are excited to be partnering Nissan online to shift their quality vehicles.’

ENDS

[1] Nielsen Net Ratings

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>

ALSO:

Results:

Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news