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NZ Cos. Receive Superior Taste Award 2006

New Zealand Companies Receive the Superior Taste Award 2006 from the International Taste & Quality Institute (iTQi) in Brussels

BRUSSELS, May 11, 2006 - The International Taste & Quality Institute (iTQi) will hold its annual Awards Ceremony on May 19th at Château Sainte-Anne to reward superior tasting food and beverage products submitted to its juries of top European Chefs and Sommeliers.

During the Ceremony attended by diplomats, officials and the international press, Fruit'n'Fire Ltd. (Auckland) and KYH (Auckland) will be honoured with the prestigious Superior Taste Awards 2006.

"In 2006, 430 products from more than 55 countries have been tested and 287 awarded. We expect to reach 800 products for the next evaluation" comments Louis Frère, Managing Partner. "Given the crucial importance of good taste in the consumer's choice, we are delighted to provide companies with a unique marketing tool. The Superior Taste Award is a powerful and credible label that can significantly lift sales when properly communicated".

About the International Taste &Quality Institute (iTQi):

iTQi is the leading independent Chef- and Sommelier-based organization dedicated to judging and honouring superior tasting food and beverages.
The products evaluation is made by juries of renowned European Chefs, beverages experts and Sommeliers, members of the 9 most prestigious European culinary organizations such as the Maîtres Cuisiniers of France and Belgium, Académie Culinaire of France, Verband der Köche Deutschlands, Jeunes Restaurateurs d'Europe, Federerazione dei Cuochi Italiana, Academia Española de Gastronomia, Euro-Toques and the Association de la Sommellerie Internationale.
For more information and pictures, please visit the website,

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