Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Crushed Apple: We grow them, we crush them

Fashion Foods Ltd - Press Release - 10 May 2006

We grow them, we crush them, we only drink the best!

“Crushed Apple”

“Crushed Apple” 100% Pure New Zealand Apple Juice is being launched at The Food Show at the Westpac Stadium in Wellington this weekend, Friday to Sunday 12-14 May 2006.

Fashion Foods Ltd owners and apple orchardists Bill and Erica Lynch from Redwood Valley, Richmond, Nelson, New Zealand, are the producers of Crushed Apple and are personally presenting their own quality branded product at the show together with their distributor Mediterranean Food Warehouse Wellington.

Gino Cuccurullo of Mediterranean Food Warehouse was looking for a premium juice to introduce to his wholesale and retail and customers, and when he sampled one glass of Crushed Apple that was enough to convince him he was onto something special. “Its beautiful, its natural, its quality, its economical and its very well packaged” says Gino. “People are prepared to pay a small premium for something as good as this” Gino added.

Bill and Erica have over 50 years combined experience between them in the apple business and they certainly know what they are talking about when it comes to apples and apple juice. “Crushed Apple”, Bill says, “was born out of disgust, frustration and embarrassment at the standard of many of the juices available on the market both internationally and in New Zealand”.

“We make Crushed Apple from a carefully selected mix of several varieties of our own very best tree ripened apples - not from low quality left-over fruit and watered down imported juice concentrates. We are a family owned and operated business and we know exactly what is in our juice - it is the best - and we are proud of it. Each batch is manufactured in a boutique way and is uniquely different in taste like wine. We let the juice do the talking - try it - you’ll buy it” says Bill.

Crushed Apple comes in a smart 3 litre fridge-friendly pack cask and is available through Mediterranean Food Warehouse Wellington, 42 Constable Street, Newtown, Wellington, phone (04) 9398100 and at other distributors throughout New Zealand.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Media Mega Merger: StuffMe Hearing Argues Over Moveable Feast

New Zealand's two largest news publishers are appealing against the Commerce Commission's rejection of the proposal to merge their operations. More>>


Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>


Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>


Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>