Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


International Award for Adidas Campaign

Press Release:

TBWA\Whybin Nets International Award for Adidas Campaign

Wednesday, May 16th, 2006: Advertising agency TBWA\Whybin's ground breaking work for adidas New Zealand has received yet another international accolade; a Gold Award and 'Grande Clio' (Best in Show; 'Innovative Media' category) at the prestigious Clio Awards in South Beach, Miami.

The adidas campaign, known as 'Be the Ball', has already received Silver at ADFEST (Thailand), Bronze at the Media Spikes (Asian Advertising Awards), and a New York One Show Bronze pencil. In addition, it is nominated for a Silver pencil at the British D&AD (Design and Art Direction) Awards, scheduled to take place next week. And in June, the 2006 Cannes Lions Advertising Festival will acknowledge adidas as client of the year for its brave, innovative, and often breathtaking advertising. TBWA\Whybin has outperformed all other local agencies on the international advertising scene in 2006.

"We're known in many ways for our long running, highly successful, and much loved 'Goldstein' campaign for ASB; a campaign which has been voted 'People's Choice' by New Zealanders three years in a row. On the back of our Stand In Black campaign for the DHL 2005 Lions Tour, we're thrilled that our ground breaking work for the brand is again being lauded, this time by the elite worldwide advertising fraternity," says David Walden, Group Chief Executive Officer for TBWA\Whybin.

The December launch of the '+teamgeist' 2006 Fifa world cup soccer ball, here in New Zealand, was a world first. It involved an innovative reverse bungee 'Sky screamer', transformed into a giant adidas matchball. The ball was positioned directly in front of New Zealand's largest ever billboard (another milestone)-which featured an action shot of Liverpool and England mid field player Steven Gerrard.

The bungee ball, on first glance, appeared as though it was going to be blasted into the net. Fans who bought a matchball were then given the opportunity to literally 'be the ball'.

They were strapped inside, bungee cords were pulled tight and a match commentary was broadcast not only to participants within the ball itself but by loudspeaker to astonished onlookers. At the exact moment in the game when Gerrard was about to strike the ball it was fired into the air at a heart-stopping 0-170kmh in 2 seconds.

The sights, sounds, screams and shouts of the people inside were recorded by an in-ball camera onto a DVD, which people could take away. Ironically, on launch day, All Black and adidas sportsman, Dan Carter, was first inside the ball.

The creative team consisted of Guy Roberts, Karen Maurice O'Leary, Verity Butt, and Zayed Siddique. 'World Famous in New Zealand', as they say. Now, world famous, worldwide.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Onetai Station: Overseas Investment Office Puts Ceol & Muir On Notice

The Overseas Investment Office (OIO) has issued a formal warning to Ceol & Muir and its owners, Argentinian brothers Rafael and Federico Grozovsky, for failing to provide complete and accurate information when they applied to buy Onetai Station in 2013. More>>


Tomorrow, The UN: Feds President Takes Reins At World Farming Body

Federated Farmers president Dr William Rolleston has been appointed acting president of the World Farmers’ Organisation (WFO) at a meeting in Geneva overnight. More>>


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news