Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


To Hell and Back: The gluten-free journey

19th May 2006

To Hell and Back: The gluten-free journey

Anyone who is Gluten intolerant will know that you have to go to HELL and back to get takeaway food that doesn’t contain gluten – they’re not wrong.

HELL initially recognised the problem after a staff member would only eat pizza once in a while- as HELL have the best damned pizza around we knew that this guy must be insane or that there was a deeper problem. It turned out that he was one of the estimated 55% of New Zealanders who have some level of intolerance to Gluten, a substance found in most cereals and grains, including wheat, most commonly used for flour.

For them their life really is HELL – they can’t even enjoy a beer (malt comes from barley) or bourbon on a Friday night so food and drink is a real problem.

HELL’s first hurdle was locating a good supplier for our rapidly expanding empire of 55 stores. They had to have a good rep with the Gluten free people and a great tasting base- as HELL refuses to sacrifice taste!

Eventually we located a South Island supplier, who is regarded with great respect in the Celiac Society and has had his pizzas bases fully tested to ensure that they are truly gluten Free. We then had to have all our toppings tested – no mean feat when we have over 60 toppings. As Hell does have flour on the premises there is no way that we can 100% guarantee that no cross-contamination will occur BUT we do take every precaution by having dedicated gluten-free trays for cooking them on and a dedicated gluten free pizza cutter. To date the response has been overwhelming, with many stores running out of gluten free bases, but we have now turned up the heat and have gluten free bases for all.

And vegans can now go to HELL too. No whining ‘I can’t eat meat, no eggs, don’t eat dairy’ – for these Sinister bastards who survive on lentils, the vegan pizza will set their numbed and bored tastebuds on fire. Poor hippies, they need to eat something - thank god for HELL. Actually they’re all going to suffer and die, but not yet.

Even Green MP Nandor Tanzcos might find the vegan pizza pretty tasty and the perfect antidote for his munchies after communing with Ras Tafari.

Baring their souls even further, HELL advertising now lists all nutritional facts for their pizzas. So whether its LUST, Pandemonium, Mayhem or Greed, you can at least eat quality pizza, right down to the last gram of dietary fibre. Claiming a market first for the gluten-free and vegan options, a company spokesperson said they expected Pizza Hutt and Vicky Salmon at Restaurant Brands would still be confused, but at least they have a couple more ideas to copy.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Land & Water Forum: Fourth Report On Water Management

The Land and Water Forum (LWF) today published its fourth report, outlining 60 new consensus recommendations for how New Zealand should improve its management of fresh water and calling on the Government to urgently adopt all of its recommendations from earlier reports. More>>



Welcome Home: Record High Migration Stokes 41-Year High Population Growth

New Zealand annual net migration hit a new high in October as more people arrived from than departed for Australia for the first time in more than 20 years. More>>


Citizens' Advice Bureau: Report Shows Desperate Housing Situation Throughout NZ

CAB's in-depth analysis of over 2000 client enquiries about emergency accommodation shows vulnerable families, pregnant women and children living in cars and garages, even after seeking assistance from the Ministry of Social Development and Housing New Zealand. More>>


Speaking For The Bees: Greens Call For Neonicotinoid Pesticide Ban

The National Government should ban the use of controversial pesticides called neonicotinoids after evidence has revealed that even at low doses they cause harm to bee populations, the Green Party said today. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news