Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


To Hell and Back: The gluten-free journey

19th May 2006

To Hell and Back: The gluten-free journey

Anyone who is Gluten intolerant will know that you have to go to HELL and back to get takeaway food that doesn’t contain gluten – they’re not wrong.

HELL initially recognised the problem after a staff member would only eat pizza once in a while- as HELL have the best damned pizza around we knew that this guy must be insane or that there was a deeper problem. It turned out that he was one of the estimated 55% of New Zealanders who have some level of intolerance to Gluten, a substance found in most cereals and grains, including wheat, most commonly used for flour.

For them their life really is HELL – they can’t even enjoy a beer (malt comes from barley) or bourbon on a Friday night so food and drink is a real problem.

HELL’s first hurdle was locating a good supplier for our rapidly expanding empire of 55 stores. They had to have a good rep with the Gluten free people and a great tasting base- as HELL refuses to sacrifice taste!

Eventually we located a South Island supplier, who is regarded with great respect in the Celiac Society and has had his pizzas bases fully tested to ensure that they are truly gluten Free. We then had to have all our toppings tested – no mean feat when we have over 60 toppings. As Hell does have flour on the premises there is no way that we can 100% guarantee that no cross-contamination will occur BUT we do take every precaution by having dedicated gluten-free trays for cooking them on and a dedicated gluten free pizza cutter. To date the response has been overwhelming, with many stores running out of gluten free bases, but we have now turned up the heat and have gluten free bases for all.

And vegans can now go to HELL too. No whining ‘I can’t eat meat, no eggs, don’t eat dairy’ – for these Sinister bastards who survive on lentils, the vegan pizza will set their numbed and bored tastebuds on fire. Poor hippies, they need to eat something - thank god for HELL. Actually they’re all going to suffer and die, but not yet.

Even Green MP Nandor Tanzcos might find the vegan pizza pretty tasty and the perfect antidote for his munchies after communing with Ras Tafari.

Baring their souls even further, HELL advertising now lists all nutritional facts for their pizzas. So whether its LUST, Pandemonium, Mayhem or Greed, you can at least eat quality pizza, right down to the last gram of dietary fibre. Claiming a market first for the gluten-free and vegan options, a company spokesperson said they expected Pizza Hutt and Vicky Salmon at Restaurant Brands would still be confused, but at least they have a couple more ideas to copy.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Interest Rates: Wheeler Hikes OCR To 3% On Inflationary Pressures, Eyes Kiwi

Reserve Bank governor Graeme Wheeler lifted the official cash rate for the second time in as many months, saying non-tradable inflationary pressures were "becoming apparent" in an economy that’s picking up pace and he's watching the impact of a strong kiwi dollar on import prices. More>>

ALSO:

Scoop Business: Equity Crowd Funding Carries Risks, High Failure Rate

Equity crowd funding, which became legal in New Zealand this month, comes with a high risk of failure based on figures showing existing forays into social capital have a success rate of less than 50 percent, one new entrant says. More>>

ALSO:

Scoop Business: NZ Migration Rises To 11-Year High In March

The country gained a seasonally adjusted 3,800 net new migrants in March, the most since February 2003, said Statistics New Zealand. A net 400 people left for Australia in March, down from 600 in February, according to seasonally adjusted figures. More>>

ALSO:

Hugh Pavletich: New Zealand’s Bubble Economy Is Vulnerable

The recent Forbes e-edition article by Jesse Colombo assesses the New Zealand economy “ 12 Reasons Why New Zealand's Economic Bubble Will End In Disaster ”, seems to have created quite a stir, creating extensive media coverage in New Zealand. More>>

ALSO:

Thursday Market Close: Genesis Debut Sparks Energy Rally

New Zealand stock rose after shares in the partially privatised Genesis Energy soared as much as 18 percent in its debut listing on the NZX, buoying other listed energy companies in the process. Meridian Energy, MightyRiverPower, Contact Energy and TrustPower paced gains. More>>

ALSO:

Power Outages, Roads Close: Easter Storm Moving Down Country

The NZ Transport Agency says storm conditions at the start of the Easter break are making driving hazardous in Auckland and Northland and it advises people extreme care is needed on the regions’ state highways and roads... More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news