Audi Ranks Highest Satisfying Used Vehicle Owners
J.D. Power and Associates Reports: Honda Ranks Highest in New-Vehicle Owner Satisfaction in New Zealand for a Second Consecutive Time
AUCKLAND, New Zealand, May 22 /PRNewswire-AsiaNet/ -- Audi Ranks Highest in Satisfying Owners of Used Vehicles
With top ratings from customers in vehicle appeal, service and ownership costs, Honda ranks highest in satisfying new-vehicle owners in New Zealand for a second consecutive time, according to the J.D. Power and Associates 2006 New Zealand Vehicle Ownership Satisfaction Study(SM) released today.
The study, conducted in association with the Automobile Association of New Zealand (AANZ), is based on interviews with 2,665 owners of vehicles purchased new and 12,173 owners of used vehicles. Overall satisfaction is based on owner experiences with new or used vehicles in four areas: vehicle quality and reliability; vehicle appeal (which measures satisfaction with the design, style, performance and comfort of the vehicle); service and ownership costs. The study was previously conducted in 2004.
Honda ranks highest in ownership satisfaction in the new-vehicle segment with an index score of 787 points on a 1,000 point scale -- an increase of 13 index points from 2004. Following Honda in the rankings are Toyota, Subaru and Mazda, respectively.
"Honda remains a strong brand in New Zealand," said Brian Fine, managing director for New Zealand at J.D. Power and Associates. "Major focus on technology and heavy importation has help build consumer confidence in Honda. Toyota has also made significant improvements compared to the 2004 results due to new product innovations with hybrids and improved customer satisfaction scores."
Overall satisfaction among new-vehicle owners in New Zealand has increased to 748 index points in 2006 -- up seven index points from 2004. Improvements in vehicle quality and reliability satisfaction contribute most significantly to the rise in overall in ownership satisfaction -- increasing 10 index points from 2004. Overall, the total number of problems experienced with new vehicles in 2006 declined by 27 problems per 100 (PP100) vehicles from 2004, now averaging 202 PP100 overall.
"Vehicle quality and reliability is the most important driver of new-vehicle owner satisfaction, and it plays a key role in affecting brand loyalty and advocacy," said Fine. "We consistently find that brands receiving the highest ratings from owners in quality and reliability also record the highest percentage of owners who say they will purchase the same brand the next time they are in the market and recommend the brand to others. A brand's reputation for quality and reliability is one of the most important factors influencing vehicle choice, so manufacturers must remain committed to continual quality improvements in order to remain competitive in the marketplace."
Among vehicles purchased used, Audi ranks highest in ownership satisfaction, receiving the highest ratings in quality and reliability and vehicle appeal. Following Audi in the used-vehicle segment are BMW, Mercedes-Benz, Toyota, Hyundai, Volkswagen and Honda, respectively. Overall satisfaction among used-vehicle owners in New Zealand has increased slightly to 703 index points -- up from 701 in 2004.
The 2006 New Zealand Vehicle Ownership Satisfaction Study serves as a benchmark in measuring customer attitudes and expectations in the market. A total of 14,838 vehicle owners from among New Zealand Automobile Association members were surveyed online and were asked to evaluate their ownership experiences.
Overall Nameplate Ranking-Vehicles Purchased New (Based on a 1,000-point scale)
New-Vehicle Segment Average 748
Overall Nameplate Ranking-Vehicles Purchased Used
(Based on a 1,000-point scale)
Mercedes Benz 732
Used-Vehicle Segment Average 703
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., U.S.A., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates is a business unit of The McGraw-Hill
The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor's, McGraw-Hill Education, BusinessWeek and J.D. Power and Associates. The Corporation has more than 290 offices in 38 countries. Sales in 2005 were $6.0 billion. Additional information is available at http://www.mcgraw-hill.com.
No advertising or other promotional use can be made of the information in this release without the express prior written consent of J.D. Power and Associates. www.jdpower.com
SOURCE: J.D. Power and Associates
Web site: http://www.jdpa.com