Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


It's raining Gold and 42 Below at The Ritz

News release May 24, 2006

It’s raining Gold and 42 BELOW at The Ritz

The Ritz Hotel in London begins its centenary celebrations today (May 24th) with a spectacular cocktail based around New Zealand vodka 42 BELOW – and gold flakes.

Called The Ritz 100, the cocktail comprises 42 BELOW Pure (The Ritz’ House Pour), Grande Marnier, champagne and the gold flakes. It’s a concoction devised by the hotel’s Rivoli Bar Manager, Alan Cook, a firm fan of the New Zealand vodka, and will be available during the month of the centenary celebrations.

Mr Cook says he selected the New Zealand Vodka because “it’s a nice tasting, delicate vodka that mixes well with champagne.”

You’d expect a special 100 year birthday cocktail at one of the world’s best known hotels to attract a premium price and The Ritz 100 does just that, retailing for NZ$50 in the hotel’s bar.

42 BELOW chief vodka bloke Geoff Ross says the selection of 42 Below Pure shows the New Zealand brand is being recognised in all the right places.

“It’s great to see an iconic British brand such as The Ritz choosing a Vodka from the colonies to celebrate its centenary. This is colonialism in reverse – our vodka is laying claim to home territory in the most renowned of the empire’s establishments.

“It shows Kiwis should never be daunted about taking their brands to the world stage.”

An icon among the world’s best known five star hotels, The Ritz Hotel in London opened its doors on May 24 1906.

In the intervening years, its ornate bars, dining rooms and rooms – where no two rooms are alike – have nourished and accommodated kings and queens, ambassadors and prime ministers, presidents and generals.

The hotel features French Hotel style architecture and was the first steel-framed building of any significance in London. It was founded by renowned hotelier César Ritz.

42 BELOW Pure is in good company; The Ritz Hotel has a royal warrant, being the supplier of banqueting and catering services to HRH The Prince of Wales.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Reserve Bank: Official Cash Rate Unchanged At 1 Percent

The Monetary Policy Committee has decided to keep the Official Cash Rate (OCR) at 1.0 percent. Employment remains around its maximum sustainable level while inflation remains below the 2 percent target mid-point but within our target range... More>>


Food Prices: Avocados At Lowest Price In Almost Three Years

Avocados are at their cheapest average price since February 2017, with tomato, lettuce, and cucumber prices also falling, Stats NZ said today. More>>

Auckland Port Move: Cabinet Ministers Deliberate On Report

Cabinet ministers now have a copy of a report urging the government to move the Auckland port up north, but say no final decisions have been made. More>>


Toxicology Tests Planned: Dead Rats Washed Up On Beaches

As many as 600 rats washed up on Westport's North Beach over the weekend to the horror of locals. DOC said they may have been killed by a recent 1080 poison drop 140km away and washed down the Buller River after heavy rain battered the coast. More>>