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New Partnership for Macpac

24 May 2006

New Partnership for Macpac Supports European Growth

Macpac Appoints Ideavelop as Agent for Benelux and Northern Germany

New Zealand’s leading high performance outdoor clothing and gear manufacturer has announced a distribution partnership with Europe’s Ideavelop to support continued growth.

“The appointment of Ideavelop as sales agent for Benelux and Germany North will enable us to better service our retail partners in the region,” says Macpac’s EU Sales & Marketing Manager Frank Spiewack. “It is an ideal distribution partnership to support our continued growth.”

As Spiewack points out, Macpac gear is designed and tested in New Zealand’s demanding and unpredictable outdoor environment, making it ideally suited for European adventurers.

“Seeing demand in Europe grow this rapidly is still remarkable, however, considering what a competitive marketplace it is, on the cutting edge of design but also characterised by intense brand loyalty. It’s exciting to be part of such a huge breakthrough for a New Zealand brand on the international stage.”

Over the past year Macpac has achieved strong revenue growth in Europe with solid growth in sleeping bag sales, up 27%. Macpac is now the top selling premium pack and sleeping bag brand for a number of EU premium outdoor retailers.

“We are looking forward to representing one of the world’s leading high performance outdoor brands,” says Ideavelop Managing Director Gertjan Eshuis. “Macpac is well established in Europe and has significant further growth potential.”

Macpac Wilderness Equipment Ltd.
Macpac is one of the world’s leading high performance pack, tent, sleeping bag and outdoor clothing brands. Our purpose is to inspire people to explore the natural world. Macpac products are designed and marketed by outdoor enthusiasts, who live, work and play in New Zealand’s challenging outdoor environment.

Ideavelop BV
Ideavelop BV represents four premium outdoor brands (Macpac, Icebreaker, Royal Robbins, Phil & Teds) from headquarters in Hengelo, The Netherlands. Working with more than 350 retailers in five countries (Belgium, Luxembourg, Austria, Germany and The Netherlands), Ideavelop is a sales team of nine enthusiastic people who enjoy the outdoors and take pride in the support they offer to customers. Niels van Rossem is the Ideavelop Brand Manager Macpac.


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