Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Brumby’s on the rise in New Zealand


Brumby’s on the rise in New Zealand with Warehouse Extra deal

May 26, 2006

Leading New Zealand and Australian bakery franchise operator Brumby’s Bakeries Ltd today announced it would launch a bakery within retailer The Warehouse’s first Extra store due to open at Sylvia Park in Auckland next month (June 8).

Brumby’s New Zealand Operations Manager Rachel Casley said she believed the concept of “a store within a store” was unique in Australasia with The Warehouse Extra offering an integrated non-food and food product range under one roof.

“Brumby’s hopes to expand this partnership with The Warehouse as the Extra stores are rolled out across New Zealand,” Ms Casley said.

“We currently have 21 franchisees across New Zealand and this partnership will further add to our share of the bakery sector.

“At present we have three bakeries at the entry to Warehouse stores and they have been trading exceptional well so this new partnership is very exciting and has immense potential.”

Brumby’s bakery will be situated inside the front entrance of The Warehouse Extra store at Sylvia Park.

“We do our baking on site daily, and our breads are all preservative free, so we fit well with The Warehouse Extra’s aim of offering customers the best fresh food all the time,” said Ms Casley,

“The bakery will also stock a range of pies, muffins, doughnuts and savouries.”

Brumby’s – which currently has 317 stores across New Zealand and Australia – would continue to investigate suitable opportunities in other countries.

“We have already signed a memorandum of understanding in the Middle East and in the past 12 months we have conducted pre-entry studies and held discussions with potential master franchisees in Thailand, Malaysia, Singapore, China, Fiji, and South Africa,” Ms Casley said.

Brumby’s is listed on the Bendigo Stock Exchange.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Onetai Station: Overseas Investment Office Puts Ceol & Muir On Notice

The Overseas Investment Office (OIO) has issued a formal warning to Ceol & Muir and its owners, Argentinian brothers Rafael and Federico Grozovsky, for failing to provide complete and accurate information when they applied to buy Onetai Station in 2013. More>>

ALSO:

Tomorrow, The UN: Feds President Takes Reins At World Farming Body

Federated Farmers president Dr William Rolleston has been appointed acting president of the World Farmers’ Organisation (WFO) at a meeting in Geneva overnight. More>>

ALSO:

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news