PREVU Corporation Launch Travel Videos
29th May 2006
PREVU Corporation Launch Travel Videos on Singapore’s M1 3G Mobile network
Auckland-based PREVU Corporation has launched its range of travel videos on M1, a leading Singapore 3G mobile network. In what is believed to be a world first, viewers are able to watch videos showcasing key travel destinations and leading hotels throughout the Asia Pacific region through their 3G handsets, before booking a venue. The video content – originally produced for the internet – is designed to help inspire users about their holiday choices and accommodation.
Kenton Chan, Country Manager, PREVU Corporation Singapore said: `This partnership with M1 is another valuable platform for viewers to gain access to travel content to help them make their decision about their holiday destination and accommodation. The initial response to our video guides has been great. We will be promoting the destinations and accommodation jointly with M1 over the coming months.’
PREVU managing director, Peter Tanner explained: `Our research shows that among the spread of viewers worldwide the preferred media of choice is video. We believe we are the first to extend this very effective sales tool to mobile users. We have found that a growing number of viewers having watched a video, decided to book with that hotel. We’re pretty excited because it confirms what we believe about the high level return on investment PREVU video-marketing provides.’
More than 1.2 million online video viewers used PREVU Corporation’s travel industry e-marketing network during the 12 months to 31 Jan 2006. The New Zealand born company is seeking $1 million in development capital to fund the next stage in establishing its global coverage.
M1 is a leading mobile communications provider in Singapore, with over one million customers. Its seamless dual-band GSM 900/1800 MHz network has 100.0% coverage of Singapore. In addition to offering a full range of mobile voice and data communications services, M1 provides international call services to both mobile and fixed line customers. Widely known as an innovative operator with an established brand, M1 aims to be the leader in personal voice and data communications, focusing on value, quality and customer service.
About the PREVU Corporation
Since its beginnings in 1992 the business has grown into Asia Pacific’s largest multimedia specialist providing online media solutions for travel industry customers around the globe. PREVU Corporation specialises in enhancing websites with the use of its multimedia products. Its extensive global distribution arm offers tourism operators a unique one stop solution for production, hosting and distribution services.