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Bone-ignorant Kiwis given new option

Monday 29 May, 2006

Bone-ignorant Kiwis given new option with ground-breaking milk drink

Up to 50% of New Zealand women and up to 30% of men will suffer from serious health problems related to poor bone health*. These rates are projected to increase substantially in the next decade due to the aging population.

Yet less than half the New Zealand women in a recent survey view bone health as important, and most are taking no action to look after their bones now.

A new product to New Zealand, Anlene, could go some way towards improving bone health. Anlene is specially formulated to help adults achieve optimal bone health and is one of the most significant scientific breakthroughs in food this decade.

Anlene is a fresh, low-fat milk drink and yoghurt, enriched with a superior combination of essential nutrients for bones including Phyto K (which contains vitamin K1). Phyto K works to activate a special protein found in bone, and once this protein is activated, it helps lock in essential bone nutrients. Anlene ultimately helps slow the rate of bone breakdown when consumed as part of a healthy diet.

From late May consumers will be able to select Anlene from their supermarket chiller and do something significant for the health of their bones.

Dr Brandon Orr-Walker, Endocrinologist and Board member of Osteoporosis New Zealand, says after 25 years of age, bone can begin to break down, meaning people need to take action to protect their bone health far earlier than they think.

“The need for people to maintain healthy bones into old age is vitally important to preserve their quality of life. Bones need more than calcium alone and the time to act on ensuring our bones are well-nourished isn’t just in old age, it’s now.”

The survey of 438 women aged between 40 and 60, was commissioned by Fonterra Brands and shows respondents ranked issues such as weight control as a far higher priority than looking after their bones.

It showed that most respondents think they don’t need to worry about their bones while they are young and fit. It revealed many women in their 40s and 50s think bone health isn’t something they need to worry about until they’re at least 60.

They share a common belief that as long as they feel fit and well and eat some dairy products, that will be enough to keep bones healthy.

Dietitian Nikki Hart, says this is not the case.

“An important knowledge gap needs to be addressed with adults. Even if you grew up with a diet rich in dairy, it’s vital you feed your bones the right nutrients at the right levels during adulthood to help maintain bone strength.

“In addition to a healthy diet, it’s also important to include regular weight bearing exercise such as walking or jogging into everyday life. Cigarette smoking and excessive alcohol consumption impact badly on bones too.”

Fonterra Brands developed Anlene locally and has done extensive scientific research in the area of bone health. It worked closely with health professionals in the development of Anlene.

The scientific research shows that bones need the right balance of the following essential nutrients every day: protein, calcium, vitamin D and Phyto K (also known as vitamin K1), magnesium and zinc.

Osteoporosis New Zealand has worked with Fonterra to jointly produce The Bone Health Report. The Report contains facts about bone health in New Zealand, key findings from the consumer research, information about how Anlene works, and specific factors influencing bone health.

Fonterra Brands General Manager, Marketing/R&D, Andrew Smith, says Anlene is not just for women or the elderly. “It’s an every day product, specifically formulated for adults who are conscious of their health and quality of life.

“Anlene comes as a milk drink and yoghurt and supplies 100% of the calcium, vitamin D and K that you need each day in just two servings**.”

One of New Zealand’s greatest ever female athletes, Allison Roe has put her name behind Anlene, because, she says the prevalence of lifestyle diseases like Osteoporosis is growing, yet it can be preventable through the right balance of nutrition, exercise and education.

“I have been aware for a long time that taking calcium alone isn’t enough to maintain your bone health. The Anlene formulation really impressed me. It’s a breakthrough product that provides necessary nutrients for bones in a Monday 29 May, 2006

Bone-ignorant Kiwis given new option with ground-breaking milk drink

Up to 50% of New Zealand women and up to 30% of men will suffer from serious health problems related to poor bone health*. These rates are projected to increase substantially in the next decade due to the aging population.

Yet less than half the New Zealand women in a recent survey view bone health as important, and most are taking no action to look after their bones now.

A new product to New Zealand, Anlene, could go some way towards improving bone health. Anlene is specially formulated to help adults achieve optimal bone health and is one of the most significant scientific breakthroughs in food this decade.

Anlene is a fresh, low-fat milk drink and yoghurt, enriched with a superior combination of essential nutrients for bones including Phyto K (which contains vitamin K1). Phyto K works to activate a special protein found in bone, and once this protein is activated, it helps lock in essential bone nutrients. Anlene ultimately helps slow the rate of bone breakdown when consumed as part of a healthy diet.

From late May consumers will be able to select Anlene from their supermarket chiller and do something significant for the health of their bones.

Dr Brandon Orr-Walker, Endocrinologist and Board member of Osteoporosis New Zealand, says after 25 years of age, bone can begin to break down, meaning people need to take action to protect their bone health far earlier than they think.

“The need for people to maintain healthy bones into old age is vitally important to preserve their quality of life. Bones need more than calcium alone and the time to act on ensuring our bones are well-nourished isn’t just in old age, it’s now.”

The survey of 438 women aged between 40 and 60, was commissioned by Fonterra Brands and shows respondents ranked issues such as weight control as a far higher priority than looking after their bones.

It showed that most respondents think they don’t need to worry about their bones while they are young and fit. It revealed many women in their 40s and 50s think bone health isn’t something they need to worry about until they’re at least 60.

They share a common belief that as long as they feel fit and well and eat some dairy products, that will be enough to keep bones healthy.

Dietitian Nikki Hart, says this is not the case.

“An important knowledge gap needs to be addressed with adults. Even if you grew up with a diet rich in dairy, it’s vital you feed your bones the right nutrients at the right levels during adulthood to help maintain bone strength.

“In addition to a healthy diet, it’s also important to include regular weight bearing exercise such as walking or jogging into everyday life. Cigarette smoking and excessive alcohol consumption impact badly on bones too.”

Fonterra Brands developed Anlene locally and has done extensive scientific research in the area of bone health. It worked closely with health professionals in the development of Anlene.

The scientific research shows that bones need the right balance of the following essential nutrients every day: protein, calcium, vitamin D and Phyto K (also known as vitamin K1), magnesium and zinc.

Osteoporosis New Zealand has worked with Fonterra to jointly produce The Bone Health Report. The Report contains facts about bone health in New Zealand, key findings from the consumer research, information about how Anlene works, and specific factors influencing bone health.

Fonterra Brands General Manager, Marketing/R&D, Andrew Smith, says Anlene is not just for women or the elderly. “It’s an every day product, specifically formulated for adults who are conscious of their health and quality of life.

“Anlene comes as a milk drink and yoghurt and supplies 100% of the calcium, vitamin D and K that you need each day in just two servings**.”

One of New Zealand’s greatest ever female athletes, Allison Roe has put her name behind Anlene, because, she says the prevalence of lifestyle diseases like Osteoporosis is growing, yet it can be preventable through the right balance of nutrition, exercise and education.

“I have been aware for a long time that taking calcium alone isn’t enough to maintain your bone health. The Anlene formulation really impressed me. It’s a breakthrough product that provides necessary nutrients for bones in a combination to ensure bone health is maximised.

“I know a number of athletes of my era who have already had hip replacements. Most led active lives but nutritionally they were probably deficient. Athletic women are often focused on keeping their weight down, and can miss out on vital nutrients for proper bodily functions as a result. This affects them later in life as is evidenced by some of my contemporaries.

“Nobody wants to lose their mobility, their independence or quality of life, yet people are doing so younger and younger. So many believe bone health is an older person’s issue. It’s not, and we need to change this perception.”

ENDS

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