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Sellers Must Be Pro-Active to Engage Buyers

NEWS RELEASE
Sellers Must Be Pro-Active to Engage Motivated Buyers

For Release: 2 June 2006

The month of April produced steady activity for Harcourts’ just on 180 offices nationwide, reports Harcourts New Zealand CEO, Bryan Thomson. Commenting in the latest issue of Harcourts MarketWatch newsletter overviewing Harcourts’ April 2006 business activity, Mr Thomson noted “Harcourts sales consultants are maintaining good enquiry from buyers motivated to secure their next property, albeit with the ability to make a more considered judgement due to the significantly higher number of properties available in many marketplaces.”

He added that while buyers had more choice overall, there were actually fewer properties being listed for sale in the month of April 2006 compared to April 2005. (This was particularly the case in Harcourts’ Northern region which includes Auckland, and Harcourts’ Central North Island region.) The larger number of properties available reflected a longer time on the market.

Addressing the significance of the market activity for those selling property, Mr Thomson emphasised, “the fundamentals in all markets start in the first three weeks your property is available for sale. You must combine realistic price expectation with superb marketing.”

He added that selling property required a pro-active approach with those who didn’t secure a sale in that critical initial period having to take that extra step to review their marketing, sales strategy, property presentation, and price expectation all in line with buyer feedback. Mr Thomson said that with confident buying activity in the market, professionally managed listings providing the right combination of factors should expect to engage motivated buyers.

“Realistic and responsive sellers, assisted by high quality professional marketing can expect success in any market. Now is no different,” he concluded.

ENDS

See... Marketwatch Newletter, May 2006

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