Putting the Feel-Good Back Into Cavalier Bremworth
9th June 2006
New Brand Campaign Puts the Feel-Good Factor Back Into Cavalier Bremworth
Cavalier Bremworth, New Zealand’s premier luxury carpet manufacturer, is set on battling for a bigger share of a softening market with the launch of its first new brand campaign for four years.
The lush, sophisticated campaign shot at Bethells Beach, on Mount Albert and in homes around Auckland during the summer, will break on television on Sunday (11th June). It is designed to reflect a New Zealand lifestyle more at ease with itself and highlight the emotional satisfaction involved in purchasing a premium carpet. The advertisements develop the Cavalier Bremworth `story’ of the past four years with the colours and textures of nature interwoven with the colours and textures of Cavalier Bremworth carpet.
Cavalier Bremworth’s commission of one of the longest and more glamorous of this year’s TV advertisements follows on the company’s investment in a new spinning line at its Wanganui plant and a new tufting machine at its Papatoetoe factory. Over the last few years Cavalier Bremworth has carried out a significant capacity expansion programme and acquired an interest in a wool scouring business in the South Island.
Managing Director, Wayne Chung explained: `We are continuing to invest in the future of Cavalier Bremworth. Although the market has softened from a very high boom, we have always been confident of the underlying strengths of our brand. This campaign will help maintain awareness of the Cavalier Bremworth name and unique image. It’s a reflection of our determination to stay at the front of the carpet market in Australasia.’
David Philippe, Group Marketing Manager commented: `The new campaign shows how carpet fits into our world as we journey through life and how the natural beauty of the world fits into Cavalier Bremworth carpet. Although it’s a new advert we feature the same leading lady, Jo, who has moved on in life and now has two young children who are enjoying a day out visiting their grandparents. Essentially the campaign conjures the tactile experience of carpet – how it softens a harsh world and makes for a more cocooning and gentle environment amid the fast pace of life.’