Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Putting the Feel-Good Back Into Cavalier Bremworth

Media Release
9th June 2006

New Brand Campaign Puts the Feel-Good Factor Back Into Cavalier Bremworth

Cavalier Bremworth, New Zealand’s premier luxury carpet manufacturer, is set on battling for a bigger share of a softening market with the launch of its first new brand campaign for four years.

The lush, sophisticated campaign shot at Bethells Beach, on Mount Albert and in homes around Auckland during the summer, will break on television on Sunday (11th June). It is designed to reflect a New Zealand lifestyle more at ease with itself and highlight the emotional satisfaction involved in purchasing a premium carpet. The advertisements develop the Cavalier Bremworth `story’ of the past four years with the colours and textures of nature interwoven with the colours and textures of Cavalier Bremworth carpet.

Cavalier Bremworth’s commission of one of the longest and more glamorous of this year’s TV advertisements follows on the company’s investment in a new spinning line at its Wanganui plant and a new tufting machine at its Papatoetoe factory. Over the last few years Cavalier Bremworth has carried out a significant capacity expansion programme and acquired an interest in a wool scouring business in the South Island.

Managing Director, Wayne Chung explained: `We are continuing to invest in the future of Cavalier Bremworth. Although the market has softened from a very high boom, we have always been confident of the underlying strengths of our brand. This campaign will help maintain awareness of the Cavalier Bremworth name and unique image. It’s a reflection of our determination to stay at the front of the carpet market in Australasia.’

David Philippe, Group Marketing Manager commented: `The new campaign shows how carpet fits into our world as we journey through life and how the natural beauty of the world fits into Cavalier Bremworth carpet. Although it’s a new advert we feature the same leading lady, Jo, who has moved on in life and now has two young children who are enjoying a day out visiting their grandparents. Essentially the campaign conjures the tactile experience of carpet – how it softens a harsh world and makes for a more cocooning and gentle environment amid the fast pace of life.’


© Scoop Media

Business Headlines | Sci-Tech Headlines


BusinessDesk: Body massages and Uber are in, DVDs are out, says Stats NZ

Statistics New Zealand has rejigged the consumers price index basket in its latest three-year review, adding body massages, Airbnb and Uber and removing DVD and Blu-Ray players…More>>


StuffMe: Commerce Commission Welcomes Dismissal Of Merger Appeal

In a summary of their judgment released today, Justice Dobson and lay member Professor Martin Richardson dismissed the appellants’ process criticisms and found the Commission was entitled to place significant weight on the prospect of reduced quality of the products produced by the merged entity. More>>


Digital Futures: New Chief Technology Officer Role Created

Communications Minister Clare Curran has called for expressions of interest for the new role of Chief Technology Officer position to help drive a forward-looking digital agenda for New Zealand. More>>

Real Estate: NZ house sales slump in December but prices still firm

The number of property sales across New Zealand slumped 10 percent in December from a year earlier but prices continued to lift, according to the Real Estate Institute. More >>


Dry: Beef + Lamb Launches Drought Resources

The resources include a fact sheet outlining strategies to manage and mitigate the effects of drought, coping with stress on the farm and advice on feed requirements and animal welfare during the dry period. More>>


InternetNZ: Net Neutrality Failure In US "Will Hurt All Users"

InternetNZ Chief Executive Jordan Carter has condemned the decision by the United States communications regulator to undo 2015 open Internet rules, warning that all Internet users will end up worse off as a result. More>>