Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Fashion Industry New Zealand (FINZ)

Wednesday, 14 June, 2006

Fashion Industry New Zealand (FINZ)

Helping New Zealand firms raise their profile in big markets on a shoestring

Fashion and apparel firms attended the A J Park Branding Seminar in Auckland this morning, which was hosted by Fashion Industry New Zealand (FINZ) as part of its 2006 seminar series.

“Our fashion and apparel brands are increasingly targeted at high-end niche markets,” says FINZ chief executive, Mapihi Opai. “These firms are having to look towards exporting from day-one and this frequently means competing against companies with huge marketing budgets.

“It’s not impossible to defeat your ‘Goliath’, but you need to think outside the square if you’re hoping to achieve world domination on a shoestring. And, one of the best examples of that would have to be 42 Below”

42 Below is New Zealand's fastest growing company and boasts the world's most awarded vodka, which is sold to more than 5,000 accounts worldwide - from the Ritz Paris to the Ministry of Sound Singapore.

Chief executive of 42 Below, Geoff Ross, told the audience how he took on the highly competitive world of premium vodka from the South Pacific and shared his proven theory on ‘Growing Big in Big Markets - When you’re Small’.

“The most powerful medium in the world is word of mouth,” said Ross. “The question then is not ‘what TV station should we use’. Rather, ‘what is going to get our target talking’.”

Key communication channels for the financially impaired include - celebrities, stunt PR, blogs and viral marketing.

According to the 2005 Fashion Industry New Zealand Study, those surveyed agreed that developments in IT, particularly increased use of the web, are helping to break down global barriers when it comes to the design, production and promotion of New Zealand garments.

However, before any business focuses on raising the profile of their brand - they need to protect it.

“Fashion designers are often unaware of the intellectual property issues they face,” says A J Park partner, Corinne Blumsky. “But, identifying and protecting intellectual property rights is just as important as the cut and design of the clothing when it comes to financial success for a fashion firm.”

*******

About Fashion Industry New Zealand (FINZ) FINZ is the official voice of New Zealand's fashion sector and wider apparel industry. The not-for-profit organisation was founded 'by the industry' to provide a supportive framework and quality representation 'for the industry'.

Its national membership spans the industry's entire supply-chain - design, manufacturing, wholesale, retail, export and import - in addition to associated service, education, training and information providers.

"Our vision is to have the fashion sector and wider apparel industry valued for its economic, creative and cultural contribution to New Zealand, and ensure its sustainability...."

About the A J Park Branding Seminar This industry-specific seminar is the first of four to be held by FINZ in 2006. Wednesday, 14 June, 2006 7.30am - 9.30am The Northern Club 19 Princes Street, Auckland Central

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news