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EGG now for all ages and every body

News release
June 19, 2006

EGG now for all ages and every body

It’s always exciting when a new baby comes home. And it’s no different at EGG - the Auckland-based maternity wear company has hatched its first-ever range of baby wear.

Christened EGGshell, EGG’s baby range is for infants 0-6 months and 6 - 12 months. And EGGshell takes a fresh angle on clothes for kiddies.

“We know how it can be difficult for parents and friends buying gifts for a baby not knowing what sex the child is going to be – so we decided to go unisex with EGGshell,” says designer Charlotte Devereux.

The range features soft, stretchy grey marl and includes an EGGshell Wrap Top, EGGshell Pants, EGGshell Gown, Hat and Swaddler. There’s a cute white wrap and sleeveless body suit with rhinestones spelling the word miracle and 01 T Shirt in grey marl with the 01 in pink or blue.

EGG has also released its EGG for All Seasons range of maternity clothing featuring three new stories as well as designer Charlotte Devereux’ new EGG Designer range Orient Express.

Added to this is an accessories range comprising seamless underwear, night wear and exercise gear and a nifty little mothers’ little helper, the EGG Sniff Box.


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