Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Stylish fashion a click away for mums-in-waiting

News release
Date: 19 June 2006

Stylish fashion just a click away for mums-in-waiting

Mums-in-waiting can now shop from home for stylish EGG clothing with the opening of the brand’s new online store at

EGG is the first specialty maternity clothing brand in New Zealand to have a Web presence supplementing ‘bricks and mortar’ stores, say owners Colyn Devereux-Kay and Charlotte Devereux.

“No matter whether you’re in Invercargill or Inverness, Kaikohe or Kansas, if you’ve got access to the Internet and a credit card you can now buy EGG online and we’ll rush your goods straight to you,” Colyn says.

The mother and daughter team founded EGG in 2001 in Auckland. Charlotte, pregnant with her first child, could not find any stylish maternity wear so the two, recognising a business opportunity, set up EGG.

“Because EGG is already on the Internet with our existing company site, we get a steady stream of email enquiries from around the country and overseas. It’s been particularly strong among ex-pats, particularly from Hong Kong and other parts of Asia,” Colyn says. “It’s this interest that has helped convince us we should have an online store.

“Convenience is the huge attraction in online shopping. As well as being great for women overseas, it’s wonderful for those for women who can’t get to a store, such as those in rural areas and mums who already have pre-schoolers at home.

“And if you have been to a store and tried something on, you can go home and think about it and buy online later.”

One aspect of childbirth that all prospective parents put a lot of thought into is naming the new baby. And once again, EGG is coming to the rescue with a helpful online ‘Favourite Baby Names’ database, compiled with the help of website visitors. Going live on the EGG website today (June 16), the database page invites mums-to-be to share their preferred baby names. All contributors will automatically enter a lucky draw with the chance to win a $500 EGG shopping voucher*. Following the draw, EGG will announce the most popular girls’ and boys’ names for 2006.

EGG’s new range “EGG for all Seasons” reflects the diversity and fashion wit inherent in the company’s clothing for pregnant women.

Key items include the Multi wrap from the Florentine range, Skinny jeans from the Vintage range, and a gorgeous Coin skirt from the Charlotte Devereux for EGG designer range.

“We understand that expectant women want to look good, just as they do at any other given time,” Charlotte Devereux says. “By offering EGG online, it just makes it that much easier for pregnant women to look and feel stylish.”

*Competition available in New Zealand and Australia only.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Scoop 3.0: How You Can Help Scoop’s Evolution

We have big plans for 2018 as we look to expand our public interest journalism coverage, upgrade our publishing infrastructure and offer even more valuable business tools to commercial users of Scoop. More>>

Statistics: Butter At Record $5.67/Block; High Vegetable Prices

Rising dairy prices have pushed food prices up 2.7 percent in the year to October 2017, Stats NZ said today. This followed a 3.0 percent increase in the year to September 2017. More>>


Science: New Research Finds Herbicides Cause Antibiotic Resistance

New University of Canterbury research confirms that the active ingredients of the commonly used herbicides, RoundUp, Kamba and 2,4-D (glyphosate, dicamba and 2,4-D, respectively), each alone cause antibiotic resistance at concentrations well below label application rates. More>>


CO2 And Water: Fonterra's Environment Plans

Federated Farmers support Fonterra’s bold push to get to zero emissions of CO2 on the manufacturing side of the Co-operative, both in New Zealand and across its global network. More>>


Fisheries: Decision To Delay Monitoring ‘Fatally Flawed’

Conservation group representatives say a decision by the new Minister of Fisheries, Stuart Nash, to delay implementation of camera monitoring of fishing efforts in New Zealand is ‘fatally flawed’. More>>


Kaikōura Quakes: One Year On

State Highway One and the railway were blocked by damage and slips and the Inland Road suffered significant damage. Farms, homes and businesses suffered building and land damage. Power and internet went down, drinking water systems, sewage systems and local roads were all badly affected... More>>


  • Bill Bennett on Tech