Prevu Travel Videos to Feature on Bezurk.com
21st June 2006
PREVU Corporation Travel Videos to Feature on Bezurk.com
PREVU signs content distribution agreement with Bezurk.com
Auckland-based PREVU Corporation’s range of travel videos are to be made available on Bezurk (www.bezurk.com) one of the Asia Pacific region’s most comprehensive travel search engines.
Singapore-based Bezurk.com recently signed a partnership deal with Yahoo! South East Asia , where Bezurk.com becomes the exclusive reseller and listings agent for Yahoo!Travel’s meta-search service in Southeast Asia. The PREVU-Bezurk agreement provides for all PREVU’s hotel content to be displayed alongside search results displayed by Bezurk or its partners.
Bezurk.com specialises in travel products such as flights, hotels and travel deals, which helps viewers to compare the latest deals across multiple travel websites with just a few clicks. PREVU Corporation’s video content is specifically produced for the internet and showcases key travel destinations and leading hotels throughout the Asia Pacific region to help inspire users about their holiday choices and accommodation.
Kenton Chan, Country Manager, PREVU Corporation Singapore said: `This partnership with Bezurk is another important step in the continued growth of PREVU’s distribution in South East Asia. The response to our video guides across the region has been great and we are reaching ever wider and larger audiences.’
Craig Hewett, Founder and Chief Marketing Officer, Bezurk.com explained: ‘Bezurk is focused on building a hotel search product which extends beyond searching for hotel prices. Choosing a hotel is a considered purchase, which is not without its risks, due to the intangible nature of buying on the trust of a few hotel images. We are confident that our users will appreciate the added advantage of video in helping them sort and filter hotels which best meets their needs.’
PREVU managing director, Peter Tanner added: `Our research shows that among the spread of viewers worldwide the preferred media of choice is video. We believe we are the first to extend this very effective sales tool to mobile users. We have found that a growing number of viewers having watched a video, decided to book with that hotel. We’re pretty excited because it confirms what we believe about the high level return on investment PREVU video-marketing provides.’
Bezurk.com is a comparison-shopping web site that helps travellers from the Asia-Pacific region search for flights, hotels, travel deals across a multitude of travel websites. Bezurk searches suppliers like the airlines and hotel chains directly but also includes hotel aggregators and online travel agents. Searching is done in real-time so that results show only the latest pricing and availability. Bezurk links travellers directly through to its partners’ websites to book. Bezurk which is based in Singapore was founded in 2005 by former executives from Intercontinental Hotels Group, Priceline, Yahoo! and Zuji.
About the PREVU Corporation
Since its beginnings in 1992 the business has grown into Asia Pacific’s largest multimedia specialist providing online media solutions for travel industry customers around the globe. PREVU Corporation specialises in enhancing websites with the use of its multimedia products. Its extensive global distribution arm offers tourism operators a unique one stop solution for production, hosting and distribution services.
More than 1.2 million online video viewers used PREVU Corporation’s travel industry e-marketing network during the 12 months to 31 Jan 2006. The New Zealand born company is seeking $1 million in development capital to fund the next stage in establishing its global coverage.