Short films now screening on Vodafone 3G mobile

Thursday, 29 June 2006, 11:25 am
Press Release: Vodafone

Short films now screening on Vodafone 3G mobile

Kiwis no longer need to rely on trips to the cinema or hiring DVDs to get their movie kicks. Vodafone 3G customers can now access kiwi-made short films from the infamous 48 Hours film making competition on their 3G mobile for free.

The best 48 Hour short films from both 2005 and 2006 are now loaded on Vodafone live! with 3G so customers can watch the movies whenever they like while on-the-go, for no cost.

Vodafone live! also features exclusive access to some of this year’s most impressive disqualified entrants – films that just missed the 48 hour deadline but which competition organisers believe could have gone on to win.

The 2005 films, which have been available to watch since May, have already attracted over 7,300 viewers on Vodafone live!, demonstrating that Vodafone customers are embracing the mobile as a medium for their information and entertainment needs.

Tim Nichols, head of Vodafone live!, says it’s great to be able to provide a new medium for New Zealanders to enjoy films, especially home-grown ones.

“There are plenty of budding film makers out there dying to get their work in front of an audience. 48 Hours is a brilliant vehicle for that and we’re pleased that Vodafone can now extend its audience even more,” says Tim.

“The short film format thrives on Mobile TV, offering short bursts of entertainment but long enough for viewers to get engaged with characters and the story,” says Tim.

Each year hundreds of teams compete in the 48 Hours competition during which they have just 48 hours to create a short film no longer than seven minutes. The films are then judged by some of New Zealand’s best film makers including Peter Jackson.

The short films are also screened at the competition heats and finals, on the C4 TV grand final and on the official DVD.

To access the 48 Hours content, 3G customers just need to visit Vodafone live! (which is free to browse) select Video & Mobile TV, then select 48 Hour Film Fest and simply click and watch the film of their choice. Vodafone customers need a 3G mobile and to be in a 3G coverage area to view the short films. A headset provides stereo quality sound for the best viewing experience.

ends

© Scoop Media