Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


New look for New Zealand’s oldest Sunday paper

New look for New Zealand’s oldest Sunday paper

The iconic Sunday News red-top masthead will get its first makeover in 35 years this weekend.

The tabloid was New Zealand’s only Sunday newspaper when it was launched in 1963, and the current masthead was introduced in 1970.

Along with the new masthead there will be a number of other exciting changes to the paper in response to market research and reader feedback.

Chris Baldock, editor of the Sunday News, says the changes are designed to appeal to the existing 443,000 readers and advertisers, while also attracting a new audience.

“Everyone knows time is at a premium for most readers, even on a Sunday. The key is to make Sunday News as user-friendly as possible to our loyal and valued readership, as well as to encourage new and younger readers.

“We know the current masthead is an old and familiar friend to a lot of people, but we are sure readers will embrace the new style. The new masthead is significantly different and makes a bold statement, but at the same time doesn’t lose touch with what Sunday News stands for.

“More importantly, though, it signals that the paper is changing – and changing for the better. That is a message we want to make clear to both readers and advertisers.”

From July 2, Sunday News will increase from 72 to 80 pages. The paper will feature improved news and sports coverage, with the SN2 entertainment lift-out focussing on the best of television, movies and music.

“Tweenagers” can look forward to their own pages, there will be more showbiz news and plenty of opportunities for readers to provide feedback and interact with the paper.

“Sunday News will continue to provide a great read for a wide range of New Zealanders with lots of added value and enhancements added to the mix,” Chris Baldock said.



© Scoop Media

Business Headlines | Sci-Tech Headlines


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>



Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news