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Blood Gives Creatives A Shot In The Arm

30 June 2006

Blood Gives Creatives A Shot In The Arm

The Magazine Publishers Association (MPA) is very pleased to announce that a number of the advertisements that first ran in Blood magazine have won awards at the international advertising festival Cannes Lions 2006.

The advertising content of Blood was chosen from entries submitted to the MPA’s “Your Name On It” competition. Advertising creatives were asked to enter work designed specifically for the magazine medium. Blood’s editor Andy Blood picked as overall winner a ketchup sachet insert by Publicis Mojo creatives Emmanuel Bougneres and Guy Denniston. This great piece of work for Campaign Against Landmines (CALM) has gone on to win a Gold Lion in the Press section at Cannes.

In addition, creative executions for clients Pocket Pies, Mizuno and Toni & Guy, all of which also got their first showing in Blood, picked up Silver or Bronze Lions

“We probably wouldn't have gotten that Lion if it wasn't for Andy Blood and the MPA,”says Guy Denniston. “They did everything they could to help the idea come to life in magazine.”

The MPA has high hopes for the continued critical acclaim of this winning entry, and indeed for all of the advertising campaigns that appeared in Blood. In light of the international victories, it is an even greater shame that the advertising that appeared in Blood has been barred from New Zealand’s own Axis Awards.

“Full credit should also be given to Blood’s primary sponsor, PMP Print,” says MPA deputy chair Julian Andrews. “After all, the team there was primarily responsible for successfully getting the tomato sauce sachet into the magazine without it bursting, along with all the other production miracles that were achieved in other sections of Blood. We believe that this project showed that PMP’s creativity is also world-class.”

Copies of Blood are available to buy online at for $29.95 + p&p.


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