Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Wanted: Old bras for new (sticky ones)

July 4, 2006

Wanted: Old bras for new (sticky ones) – half proceeds to breast cancer research

Leading strapless and stick-on bra maker Abracadabra want to swap old strapped bras for their new stick-on bras with half the proceeds going to the breast cancer research.

Abracadabra, an official sponsor the Magic team which won last week’s National Cup netball title, will post all old bras to the Cadrona Bra Fence near Wanaka.

Vivian Zhong, managing director of Abracadabra, said she had an empathy with women who suffered breast cancer and there were synergies with her stick on-bra products.

``This month we will accept second-hand strapped bras in exchange for our new stick-on strapless bras at half price. The other half will go to The Breast Cancer Research Trust and we’ll post the old bras to the Cadrona Bra Fence.

``As we produce a product to enhance women’s appearances, we are excited about donating money to help battle breast cancer,’’ she said.

The Bra Fence started in 1999 and it has had a chequered history with bras being unstrapped and removed from time to time. But it is now widely recognised as a popular tourist attraction.

Abracadabra produce the country’s fastest growing no back, no strap, stick-on reusable bra along with silicone push-up pads and silicone nipple covers.

The biggest selling Abracadabra item is the stick-on, strapless backless bra that meets the demand for weddings, school balls, and parties or for everyday wear.

Zhong has sold more than 13,000 light self-adhesive bras and silicone bras in the last year.

``We are also planning to develop a special bra for women who have lost their breast due to cancer,’’ Zhong said.

``We want to be the No.1 brand in the self-adhesive bra and lingerie accessories in Australia, New Zealand and Asian market.’’


© Scoop Media

Business Headlines | Sci-Tech Headlines


Media Mega Merger: StuffMe Hearing Argues Over Moveable Feast

New Zealand's two largest news publishers are appealing against the Commerce Commission's rejection of the proposal to merge their operations. More>>


Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>


Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>


Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>